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Robservations with Rob Liefeld

Heroes Reborn! Part 1

Robservations with Rob Liefeld

Robservations with Rob Liefeld

Comic Book Industry, Comic Books, Rob Liefeld, Visual Arts, Arts, Comics, Comic Artists, Books

4.8743 Ratings

🗓️ 14 August 2020

⏱️ 57 minutes

🧾️ Download transcript

Summary

In 1996 Marvel turned to their two best-selling creators, Rob Liefeld & Jim Lee, making them an offer they could not refuse! These two creators were given a chance at history, charged with turning around the fortunes and sagging sales of Marvel’s former Icons, Captain America, Avengers & Fantastic Four. The publisher outsourced all creative control to Liefeld & Lee. Rob examines the behind the scenes drama and details surrounding this historic decision and the subsequent excitement it generated.

Transcript

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0:00.0

And here we are another episode of Rob'servations.

0:07.4

Welcome to Rob Observations.

0:09.2

I am Rob Leifeld.

0:10.6

I make the comic books.

0:12.6

I talk about the comic books.

0:14.3

We are going to jump right in today.

0:17.4

Skipping steps, moving way ahead in time, but I think you're going to have a good time i think

0:22.9

you're going to enjoy yourself marvel comics has re-released a new edition of captain america

0:31.4

heroes reborn captain america heroes reborn it came out this week aug August 2020. It, uh, reprints my, uh, relaunch of Captain

0:43.4

America, which saw a complete reboot of the title in the interests of, uh, getting Captain

0:50.5

America, the Avengers, Fantastic for an Iron Man, and Iron Man, the, basically the original

0:55.8

Stanley, Jack Kirby canon of Marvel characters and relaunching them to get young readers,

1:04.7

new readers, old readers excited, and put those characters back at the top of the charts. This succeeded beyond everybody's

1:15.8

wildest imaginations. And it was an amazing time that reflects a lot of tumultuous action going on

1:25.8

on the business end of comics as well as the creative end of comics.

1:29.3

It saw Marvel Comics reach out to its rivals at Image Comics, where myself and Jim Lee, who was

1:36.9

my co-conspirator, partner in crime, splitting 50-50, the responsibilities of Heroes Reborn.

1:44.0

It saw Marvel team with its rival. That

1:47.2

action in and of itself would pit rivals against each other within image. I mean, this is

1:53.4

soap opera stuff. This is some amazing stuff. And with this release of this collection,

1:59.2

and with these crazy

2:00.8

common times we live in I thought that this week better than any other week would be

...

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