Here's What The Top YouTubers Taught Us About YouTube Marketing

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 18 November 2023

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2611, We discuss the lessons we learned from top YouTubers about YouTube marketing. We emphasize that the number of subscribers is not as important as the quality of our content. Consistency and producing hit videos are key to gaining momentum on YouTube. We also highlight the importance of engaging thumbnails and headlines to attract viewers. While YouTube is a valuable marketing channel, we advise diversifying our marketing efforts and staying focused on our specific business niche. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Here's What The Top YouTubers Taught Us About YouTube Marketing (01:07) Subscribers don't matter, good videos get views (02:29) Consistency and quality are key to YouTube's success (03:44) YouTube is a commitment, not a quick win (04:12) Producing hit content leads to viral growth (05:19) Different content types drive different results (05:51) Importance of compelling thumbnails and headlines (06:59) Learning from successful YouTubers like Russell Brand (07:28) Diversify marketing channels but not businesses (08:17) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: George Gammon’s YT channel Russell Brand’s YT channel Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right?
0:01.0	All right, so for today we're going to talk about here's what the top youtubers taught us about
0:05.3	YouTube marketing.
0:07.0	So I'll start off with a story.
0:09.1	Neil, you remember the George Gamin, who spoke at my thing, right?
0:14.0	So he talks a lot about macro, he talks about what's happening with the economy, and he has about
0:18.4	500,000 subs on one channel and maybe 300,000 on another, so he does pretty well.
0:22.8	And he gets more than that, forget about the subs for a second.
0:26.5	He gets four to five million views a month.
0:28.8	That's what really matters more, and these are organic views.
0:31.4	And he was kind enough enough because he listens to this
0:33.4	podcast I think he listened to like a hundred episodes in a weekend Neil when he was
0:37.9	playing golf a couple weeks ago and he's heard us talk about how you know I personally don't think you and I are the best at
0:44.2	YouTube and we're gonna try to get better right and he's like you know I want to get
0:47.3	on a call so he got him he offered a call with his um Josh from his team and they're
0:51.2	both obsessed with YouTube right and they gave me a couple of thoughts on how we can grow our YouTube because they're like there's no reason why we shouldn't be crushing it and
0:58.0	Josh kind of made fun of us and he says he's like yeah, you guys a channel is shit right and so you so, you know, we wanted to share some of the takeaways.
1:04.4	Neil and I were down for feedback,
1:05.6	but we wanted to share some of the lessons here.
1:07.1	You ready?
1:07.6	We love feedback, by the way, Eric and I don't think we know everything as well.
1:11.0	And we also have a problem and it's not necessarily a bad problem.
	...

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