Struggling To Grow On Social Media? Use This Analogy

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 19 November 2023

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2612, We discuss the importance of understanding that social media platforms hold the power when it comes to growing our audience. We highlight the importance of adapting to new features and leveraging ads to increase reach and revenue. We stress the value of being unique and authentic in our content creation, rather than relying on ghostwriters. We conclude by encouraging you to focus on one channel and be a good employee before scaling to multiple platforms. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Struggling To Grow On Social Media? Use This Analogy (00:01) An analogy for growing on social media: be an employee. (01:34) Social networks don't work for you, you work for them. (02:39) Consistency and effort are required for success on social media. (03:22) Figure out the type of content that social networks want. (04:00) Social networks prioritize ad revenue over organic reach. (04:24) Leverage ads creatively to generate revenue and build followers. (05:09) Create unique and personal content for better long-term results. (05:42) Start by focusing on one channel and then scale. (05:56) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Russel Brunson’s Podcast Chamath Palihapitiya’s Twitter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	All right, if you're struggling to grow on social media, this one analogy will change the entire game for you.
0:07.0	So we're going to hit on this example a little harder.
0:10.0	In the last episode, I shared an example from George Gamin and he said look he's a
0:15.0	youtuber he's like at the end of the day if you want to grow on YouTube you have to
0:19.2	think that you're an employee of the platform meaning that you have to post consistently
0:24.0	you have to post good content right and you can't talk about like different things right and usually the audition period
0:31.0	could be anywhere from a couple months if you're going hard or it could be like a year or so, right?
0:34.7	But this analogy applies to every single channel.
0:40.0	Yes, and what people end up thinking is, oh, I'm on these platforms, the social network should love me,
0:46.7	they should appreciate me, without me, they don't have the content.
0:50.0	Well, that kind of attitude will not yet you the views.
0:53.4	Remember, they're the ones holding the power.
0:55.3	If you look at their stock prices, Facebook is a massive company that generates over,
1:00.0	I don't know what they generated at revenue now,
1:01.9	but it's probably over a hundred billion a year maybe a little bit less
1:05.8	Either way they're massive if you look at Google trillion plus dollar company even with a recent stock
1:12.2	Decline if you look at you know
1:14.7	Microsoft which runs Bing they don't really have any social network though but
1:19.8	they're still a massive company. If you look at X, you know, they're publicly traded.
1:24.0	Elon does what's best for X. If you look at Tik-Toc, they do what's best for them.
1:28.3	You're working for them. You're not really working for, they're not working for you. And people get that wrong in which
1:36.8	they're like, oh, I put content on the social web, I should just get traffic, they should
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.