All right, so we're going to talk about why LinkedIn influencer ads might just be the

theme that can help you drive more leads.

Have you tried this out yet, Neil?

I've messed around with it.

I know you've run quite a bit of influencer Instagram ads so how did it work for you?

Oh LinkedIn influencer ads. Sorry yeah I met you but yeah you're good you're good. So just so to just so everyone knows the way this works is when you run a link let's say I write a blog or sorry a block post

Let's say I write a post on LinkedIn. It does fairly well or maybe I'm sharing a case study or something like that

As part of an organization, I can sponsor any employees post.

I could sponsor my post, I could sponsor anybody that works on the team.

What I have to do is I need a request, let's say I need a request for myself to sponsor and then I need to approve it or an employee needs to approve it

Basically, we are giving more air time to whatever we think will perform well whatever we think we should get more reach and then that post will be just be promoted.

Now what what I did was recently I just ran like a $500 test was a really small test

right and basically I talked about like a case study with like, let's say, here's

some results we got with programmatic SEO as an example, right? And so, you know, here's step one,

step four, step two. So here's a couple things you can do blah blah

at the very end of it there's a call to action saying hey by the way if you need if you want to learn

more about this stuff you can subscribe to our email us or if you need help with this

stuff you can you know go to go to you know click on this link right and in

that link itself it links to the website and we have some UteM tracking

parameters so we're tracking if this ad actually generates leads right so in So in $500 in spend, we generated five leads

and one was super qualified.

And that is the beauty of a new ad format

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