On today's edition of Best of the Podcast, we're going to there's been a change on Amazon.

At the same time, many things stay the same.

Our new Helium 10's Best of podcast series offers a new look and updated commentary about snippets of your favorite episodes

from our serious sellers podcast, our written blog post, to Ask Me Anything YouTube-based

program, and our in-house Helium 10 news features.

Now, this second edition of our new Helium 10's Best of Podcast is going to take you on an

Amazon field trip to see what's possible on the platform

and possibly to give you a few ideas how you might use aspects of their approaches to create

your own success on Amazon. Today, we're featuring an e-commerce superstar with a golden

touch who creates success and money no matter where he seems to turn.

There's also a salt of the earth seller that took his analog business skills and pivoted,

turning himself into a modern-day e-commerce dynamo.

It wouldn't be an Amazon fantasy if there weren't celebrity parties and luxury sports cars involved.

Well, today, we've got some of those as well.

And to finish, we have a seller who talks about what is universally considered to be the best way of making money on Amazon, selling your Amazon business.

Did you ever wonder how the teams that win the major sporting championships are seen wearing congratulatory t-shirts and hats bearing their

team's name as the clock is ticking down to zero? Well, that's because there's another mirror

image sets of t-shirts out there somewhere, and that set is congratulating the big game's

eventual loser. Because of the lead time required, they simply have to print two versions to be ready for either

outcome. What happens to the loser's set of t-shirt and hats? Ezra Firestone knows because

although he might now have revenues in excess of $35 million in over 110 employees, he began

his e-commerce journey by selling those historically inaccurate t-shirts.

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