Hello, everybody, and welcome to another episode of the Helium 10 Weekly Buzz.

My name is Bradley Sutton, and this is the show where we get you familiar with the latest news in the Amazon and e-commerce space.

We interview people in the industry you need to hear from and provide training tips of the week that give you serious strategies for serious

sellers of any level in the e-commerce world.

Let's see what's buzzing this week.

We've got again another jam-packed episode, including some hot off the press's announcements

from the recent Amazon Accelerate conference that they're doing.

They're announcing some stuff that nobody would have expected they would do,

but that's what Amazon's been doing lately.

So hats off to them.

We've got some other news about Amazon Japan, something new for headline, suggestions for sponsor display ads.

We've got a training tip of the week about how to use the Alibaba tools, our Alibaba.com

tools that Helium10 has.

We've got another interview of the week and we even have some PPC strategy that Vince is going to help us out on.

So let's go ahead and hop right into the news.

The first news article of the day is actually from an article from search engine land.

It's about TikTok.

All right.

Now, this is kind of interesting.

The title of this was e-commerce brands spent 60% more on TikTok ads in Q2,

60% more. And some online retailers it says here may soon see TikTok surpassing Facebook and Google

as the most lucrative advertising channel. That would have been unheard of if you would have said that months ago,

...