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Hello everybody and welcome to another episode of the series sellers podcast by Helium 10. I am your host, Bradley Sutton, and this is the show.

That's a completely BS-free, unscripted and unrehearsed, organic conversation about serious strategies

for serious sellers of any level in the e-commerce world.

We've got a serious seller who is actually from here in the United States, but he's on the other side of the

world. You're in Croatia right now, right? Ben? Yeah, I am. Excellent. That's got to love the life

of a, you know, when you're an e-commerce entrepreneur, just up and go to Eastern Europe and

and less, less chill and go snorkeling, I think you were saying that you did today. So that's one of the benefits.

Now, I don't even know what we're going to talk about.

I know part of it is I wanted to talk a little bit about what I heard you speak on at

billion dollar seller summit like hiring.

You had some pretty funny things.

But it was interesting that there's you have this like

cult following almost because i remember at billion dollar seller summit when people saw your

...