Hello, everybody, and welcome to another episode of the series sellers podcast by Helium 10.

I'm your host, Bradley Sutton, and this is the show.

That is our weekly buzz show of the week.

And in the buzz, we give you guys all of the recent news articles that's going on in the e-commerce world.

We also have interviews with people in the industry you need to hear from, and we give you training tips of the week so that you can have serious strategies for serious sellers of any level in the e-commerce world. Let's go ahead and see what's buzzing this week. We got a bunch of news articles today that's coming out of Amazon search results, like there's something weird going on, the reviews. We're going to talk a little bit more about some Black Friday numbers.

We got some sponsored display updates that Amazon has.

We've also have some funny news of the week that comes out from Walmart.

We've also got some Walmart kind of strategy that Kerry is going to give us a strategy that lets you know if somebody is maybe

hijacking your listing in a marketplace that you're not even selling. And we've got our

latest invitation to this month's bigger, better launch. Let's go ahead and hop right into the

news. Our first article today actually comes from me. We're actually just LinkedIn here.

This is a post from my LinkedIn over here. Now, it was something. It was a screenshot that I saw

in the search results. Now, the curious thing was, do you guys notice anything? I have it

circled right here for those watching on YouTube, but a couple days ago, Amazon started putting, maybe it says as a test, but like the decimal place number on the reviews. Now, this to me is interesting. Now, this just happened to be the exact page that I discovered this on. But take a look here. Try and imagine with your head, I know you guys are, you know, listening to this on the podcast, maybe you can't picture it. But basically there's a listing here that has fully filled in five

stars, right? So under normal circumstance, you're looking at this. Wow, this is a five star product.

But now right to the left of it, it says 4.8 stars. Now all of us, doesn't that make you think that the product might be not as good as a five star product? Take a look at the one in the middle. The one in the middle, I think, is just kind of like business as usual. It has like a four and a half star, or maybe, maybe actually not business as you. Let me take that back. It pictures four and a half stars, all right, four and a half stars here.

But then if you look at the decimal place, it says 4.7. Now, to me, this makes this product look a little bit better. Like, in my mind, if I would have just seen the 4 and a half stars, I'm like, hey, this is a 4 and a half star product. Pretty cool. But now all of a sudden, This is 4.7.

In my mind, I'm like, man, this is almost five stars.

All right.

And the third product here that I have pictured, it is something that has four fully filled in stars. So normally you might be like, ah, man, that's borderline. You know what? I really like four and a half stars or more, but four stars, you know, I can live with that. But when I look at the decimal place that it pictures, or it says right here, it says 3.9 stars. So I don't know about you guys, but for me, I'd be like, you know what? 3.9. So I'm not going to get a three star product, you know? So like, to me, this really changes the game. If Amazon goes to this, it could be just a one-day test. And by the time you're watching this, everything's back to normal. Who knows? But it's something interesting to look at. What is your opinion on that? If you guys have seen that out there in the wild and you're watching this on YouTube, let me know in the comments below what you think. Do you think it's a good move, bad move? Let me know. Next news article of the day is something that came out last week from Amazon says all

multi-channel fulfillment or MCF orders are now shipped in unbranded packaging.

I believe before, Amazon would charge for this and you couldn't guarantee it in every,

...