The ability to potentially capture your abandoned carts on Amazon, Walmart's Black Friday multi-event deal experience, and Venmo now accepted on TikTok, this and more on this week's episode of the weekly buzz.

How cool is that? Pretty cool, I think.

Hello, everybody, and welcome to another episode of the serious sellers podcast by Helium 10.

I'm your host, Bradley Sutton, and this is the show that is our Helium 10 weekly buzz,

where you give you a rundown of all the new stories that are going on in the Amazon, Walmart, and e-commerce world.

We highlight the latest new feature alerts from Helium 10,

and we review a training tip of the week that will give you serious

strategies for serious sellers of any level in the e-commerce world.

Today, our host is going to be Shavali Patel, and so Shavali, take it away and let us know

what's buzzing.

First up, we have a few news pieces directly from Cellar Central News.

To start, there's an important update to Amazon's valid tracking rate

guidelines that are coming up on January 15, 2025. And it's crucial to stay ahead of these changes

to keep your account healthy. So here's what's changing and why it matters for you. Amazon's

order performance policy requires that you maintain a VTR above 95% for seller-fulfilled listings.

This ensures that customers receive fast, accurate tracking information, which helps boost

buyer confidence and can lead to higher satisfaction and repeat purchases.

Here's a quick breakdown of the new requirements.

Number one, tracking requirements by region and value for

sellers shipping to the U.S. from China, Canada, America, Samoa, or the U.S. minor outlying

islands, orders under $5 require at least one carrier scan, while orders over $5 need two scans.

One, when it arrives at the career careers facility, and another at delivery or attempted

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