Today, we've got Destiny back with top advertising strategies from how to set up initial campaigns

all the way to advanced strategies such as Amazon AMC and what's coming in the future.

How cool is that? Pretty cool, I think.

Hello everybody and welcome to another episode of the serious sellers podcast by Helium 10.

I'm your host, Bradley Sutton, and this is the show.

That's completely BS-free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world.

And today is another edition of our Tacos Tuesday, where we talk about anything and everything Amazon

advertising related. Our guest this week is Destiny, and we're going to be talking about a wide

variety of topics, including some cool new features that you can use with Atomic, which is now

in our Helium 10 Diamond plant that anybody who has Diamond net has full access to. So we're going to show you that you can use with Atomic, which is now in our Healemton Diamond plan that

anybody who has Diamond net has full access to. So we're going to show you how you can leverage different rule structures and things that maybe used to take you five, six hours, now only take you just a few minutes with Atomic. But if you don't have Atomic, no worries. We're going to also talk about how you can leverage some of these strategies, even if you don't have software.

So let's go ahead and hop into the episode.

All right, let's go ahead and hop into scenarios because as you saw Destiny, we've got tons of people on here who were talking about different struggles that they have. And there are some things that are universal. It doesn't matter if you're a nine-figure seller, if you're a brand-new, we're worried about maybe ACOS, we're worried about our budgets and things like that. But then the one thing also about advertising though is that there are some things that are very unique. Like people have different strategies depending on if they're new to Amazon, if they're experienced. Some people want AI to control over things. Some people want to have super control over every little granular aspect of advertising. So we're going to try and hit some of these these different

cohorts, I guess you could say. And let me go ahead and pull up my screen now. And I am going to

pull up Atomic and we're going to go over some different strategies based on different persona.

So what

about some of the newer, the people who are newer with Amazon? What do you see Destiny out there as far as

what they struggle with? Yeah, I think there's two big things that are 100% the most important,

whether you're a brand new seller or a larger seller, but typically larger sellers have this part

a little bit figured

out. It's understanding your conversion rate. I think that's the first thing to dive into because

you have to think if someone clicked on your ad, the ad did its job. So why did a customer click

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