Amazon's MCF fulfilling orders for popular social channels, incoming holiday peak fulfillment fees,

and finally, that dual coupon feature you've requested being implemented.

This and more on this week's episode of the Weekly Buzz.

How cool is that? Pretty cool, I think.

Hello, everybody, and welcome to another episode of the serious sellers podcast by Helium 10.

I'm your host, Bradley Sutton, and this is the show that is our Helium 10 weekly buzz,

where you give you a rundown of all the new stories that are going on in the Amazon,

Walmart, and e-commerce world.

We highlight the latest new feature alerts from Helium 10, and we review a training

tip of the week that will give you serious strategies for serious sellers of any level in the e-commerce

world.

Today, our host is going to be Chevali Patel, and so Chevali, take it away and let us know what's

buzzing.

First up, we have a few news pieces directly from Cellar Central News.

To start an exciting enhancement to Amazon's multi-channel fulfillment or MCF,

Amazon's MCF now enables sellers to automatically fulfill orders from popular social commerce platforms like TikTok,

Instagram, and Pinterest using your fulfillment by Amazon inventory.

This means for those of you that were perhaps manually fulfilling orders up until now for TikTok shop

can now transition to more effortlessly expanding your brands,

maintaining accurate inventory tracking, and quicker order processing.

Or imagine just running a promotion on Instagram knowing that your orders are being handled

seamlessly through Amazon's system.

...