Amazon changes the game for retail advertising.

TikTok shop is opening in a surprising new country.

eBay makes a move to join with a popular social media network.

These stories and more on this week's weekly buzz.

How cool is that?

Pretty cool, I think.

Hello, everybody, and welcome to another episode of the serious sellers podcast by Helium 10.

I'm our host, Bradley Sutton, and this is the show that is our Helium 10 weekly buzz,

where we give you a rundown of all the goings on in the Amazon TikTok shop and e-commerce

world.

We give you training tips of the week and let you know what new features that Helium 10 has that will give you serious strategies for serious sellers of any level in the

e-commerce world. Let's see what's buzzing. All right, this is the first buzz of the new year,

or second buzz of the new year, I should say. Let's go ahead and hop into it. The first thing

we're going to talk about is an announcement they made at CES this week.

The one who's reporting on it is actually CNBC.

And the article is entitled, Amazon aims to expand advertising business by letting retailers use its ad tools on their store.

So some of the TLDR here is that Amazon is letting other retailers now use

its own homegrown advertising tools to run sponsored ads on their own website. The service is

designed to make it easier for other retailers to run targeted ad campaigns on their online stores.

So as we know, ads has been has been big, you know, for Amazon

over the years. We know that as Amazon sellers, but this is, this is different. All right.

So basically like, let's say I've got my own retail website. Um, I can now use Amazon's,

...