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The Rich Somers Report

He Just Bought FSBO.com — And It May Change How America Buys Homes Forever | Brad Rice E467

The Rich Somers Report

Rich Somers

Investing, Business

5.01K Ratings

🗓️ 24 February 2026

⏱️ 74 minutes

🧾️ Download transcript

Summary

Sales isn’t complicated—but it does require consistency most people won’t commit to. Rich sits down with Brad Rice to break down what actually drives performance in sales, why most people overcomplicate the process, and how mastering the fundamentals creates predictable results. Brad shares how top performers think differently about rejection, repetition, and discipline—and why confidence is built through action, not theory. The conversation dives into messaging, volume, and why clarity in co...

Transcript

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0:00.0

I say this all the time. It's not timing the market. It's time in the market. Yeah, 100%. And so, look, if you buy a stock today and it goes down and you sell it, what happens? You lose money. But if you buy a stock today and it goes down and you hold on to it. And then in the next five years or six years, it goes up and gives you a return. Have you lost any money?

0:22.0

No. You only lose when you sell. So hold on to those properties. And you should be buying with a buy and hold

0:28.3

strategy anyway, unless it's your primary residence. And you've made enough on that where you can get the

0:35.3

tax benefit of the 250 or 500,000 if you're married,

0:40.1

tax exemption, and roll that into something bigger and better for the next one. If it's not that,

0:45.3

hold on to the property long term. It doesn't make sense to sell it for any loss because you can

0:50.0

pull out that money when it does get, when it does appreciate you can pull that money out tax

0:54.9

free welcome to the rich drummer's report where we talk real estate business and wealth building

1:00.2

all while keeping it real no fluff no BS I hope that you enjoy the show all right guys

1:10.7

today I got a good friend of mine on the podcast, repeat guests for the second time.

1:16.1

And he is doing big things in the lending space and big things and disrupting the market in terms of how people are going to buy and sell homes.

1:25.7

I got my man, Brad, welcome to the show. Thanks, brother. Yeah, dude. Good to be here. Yeah, I know. It's been a minute, man. I appreciate you coming down. It's cool to see Micah here as well, your videographer. That's right. I went on your show last time we connected up in your office up there, Thousand Oaks, man. It's already been almost two years. It has been two years. Yeah. Tom flies. Time does fly. Yeah. Tom flies. So anyways, man, so much game, so much value that we're going to spit here in a lot to talk about in the capital markets, the lending markets, real estate. But to start things off, man, we got a new Fed chair that's just been nominated by President Trump a week ago,

2:03.4

Kevin Walsh, or Warsh, and, you know, the Fed did three consecutive rate cuts to end 2025.

2:09.7

We've been in a high rate environment for 48 months now. We're in February,

2:14.4

2026 as the date of this recording. And if you remember correctly, the first rate hike was February 22.

2:20.0

It's been 48 months, which is crazy.

2:22.2

If they would have told you four years ago that rates would essentially double and housing

2:26.7

price sets would be relatively untouched, would you have believed it?

2:30.0

Yeah.

2:30.5

This is definitely the longest, most extended rate environment where they've been

2:36.5

elevated in my career. And I started in the business in 1993. And so, yeah, probably it

2:44.5

wasn't expected, but I think there's some nuances to it that people also didn't expect. You know,

...

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