He Built Shopify's Content Machine, Now Working With SaaS Founders

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 25 September 2021

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

We build content marketing programs.

Transcript

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0:00.0	I have two major clients at the moment, and then I do a lot of ad hoc stuff.
0:03.6	One of my major clients right now is GoDaddy.
0:05.5	So I'm like, doing all right.
0:09.6	You are listening to conversations with Nathan Latka,
0:12.9	where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.
0:18.7	If you'd like to subscribe, go to getlattka.com.
0:22.8	We've published thousands of these interviews,
0:24.9	and if you want to sort through them quickly by revenue or churn,
0:28.4	cack, valuation, or other metrics,
0:30.6	the easiest way to do that is to go to getlatka.com and use our filtering tool.
0:35.1	It's like a big Excel sheet for all these podcast interviews.
0:38.2	Check it out right now at GitLatka.com.
0:43.2	Hey, folks.
0:44.0	My guest today is Tommy Walker.
0:45.2	He's the founder of the Content Studio,
0:47.1	a content marketing consultancy for high-growth,
0:49.2	B2B SaaS startups and enterprises.
0:51.8	Before that, he was the first marketing hire at Shopify Plus and
0:54.9	global editor-in-chief at QuickBooks. His long-term goal for the content studio is to release
0:59.0	training for advanced content marketers. Tommy, you ready to take us to the top?
1:02.9	Let's do it.
1:04.1	All right. So what year did you join Shopify? I was there pre-IPOs. It was like
	...

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