Have Influencers Become Boring?

The Double Cleanse

W!ZARD Studios

Fashion & Beauty, Society & Culture, Arts

5.0 • 2.8K Ratings

🗓️ 12 January 2026

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Our social media feeds are filled with influencer content nowadays... have we all had enough? On this episode of The Double Cleanse, James and Robert are giving their state of the nation on influencers! From "TikTok speak" to how identical brand briefs have made everyone sound the same, James and Robert are diving into how the influencer industry has evolved from exciting media disruptors to predictable walking billboards. They also share their thoughts on why certain achievements have lost their wow factor, the natural distrust audiences have developed toward sponsored content and why tapping on products actually makes sense (fight them on this!). As always, it's brutally honest, occasionally chaotic, and a reminder that even your favourite creators are tired of saying the same things! Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* VTCosmetic's Garlic AC Reedle Shot Spot Cream Nuse Seed Care Lip Scrub Follow The Double Cleanse Instagram: ⁠⁠@thedoublecleansepodcast⁠⁠ TikTok: ⁠⁠@thedoublecleanse⁠⁠ YouTube: ⁠⁠@thedoublecleanse Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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1:50.5	Hello, welcome back to the Double Cleanse podcast, a podcast about beauty, the influencer space,
1:55.5	and whatever we want to talk about. Many, many more. Many, many things. I'm Robert Welsh. I'm a professional makeup artist and influencer. And I'm James Welsh. I'm a skincare enthusiast and fellow
2:00.7	influencer. What? Nine, ten years now? a skin-kian enthusiast and fellow influencer.
2:01.6	Oh, what?
2:02.6	Nine, ten years now?
2:03.6	Yeah.
	...

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