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The Double Cleanse

What Actually Happens On Influencer Brand Trips?!

The Double Cleanse

W!ZARD Studios

Fashion & Beauty, Society & Culture, Arts

5.0 • 2.8K Ratings

šŸ—“ļø 5 January 2026

ā±ļø 56 minutes

šŸ§¾ļø Download transcript

Summary

Ever wondered what happens behind the scenes when a bunch of influencers go on a famed ā€˜brand trip’? James and Robert are spilling all of the behind the scenes tea on this episode of The Double Cleanse! From the glamorous Instagram posts to the exhausting reality behind the scenes, James and Robert chart the evolution of the ā€˜brand trip’ – from the early days of "aspirational" beach photoshoots to today's more educational experiences. They share stories from their own trips to South Korea with TIRTIR, reveal the difference between genuine partnerships and outdated influencer pandering, and spill some tea on entitled creators who couldn't be bothered to experience once-in-a-lifetime opportunities… James & Robert aren’t holding back: Names are named, brands are shamed and nothing is off-limits! Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* TIRTIR Mask Fit Red Cushion TAMBURINS Perfume Balm Follow The Double Cleanse Instagram: ⁠@thedoublecleansepodcast⁠ TikTok: ⁠@thedoublecleanse⁠ YouTube: ⁠@thedoublecleanse Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Hello, everybody, welcome back to the double cleanse podcast, a podcast where we talk about all things in the beauty influencer, Stheir, and all the gossip that goes on behind the scenes.

0:27.4

My name is James Welsh.

0:28.2

And I'm Robert Wells.

0:29.4

For those who don't know, I am a skincare enthusiast. I've been an influencer for about 10 years now.

0:34.0

I'm a professional makeup artist, and I've been influencering for about five years now. Influencering. Um, listen, you're all right? Yeah, you. Yeah. Oh. Can we just say Robert threatened me before we start this episode? No, I was just saying. We were just running through what we're going to talk about this episode and he randomly goes, what do you say? I said, be careful. You won't be careful. I was like, why? No, just because what we're talking about can be quite, not sensitive, but, you know, our experience in it has been very positive. So I was just like, be careful that we're not maybe offending some of the brands. Oh yeah. We're going to be talking about influencer brand trips today, which works kind of like the peak influencer thing

1:11.5

to do back in the day. And they still do happen. But they have just changed so much. Yeah,

1:17.4

sometimes for good, sometimes for bad. Yeah. And we've been on a fair few brand trips

1:21.7

in the time where they have changed into what they have become. Yes. Which we'll talk about

1:26.6

a little bit more detail. We shall. We'll do that. We'll do that for you. So usually we do this game of fact or fiction, right? Where we talk about something that an influencer has done. Yeah. This week, this month, whatever, or that day, that we have to guess whether it's true or false, right? Because it can be crazy sometimes. But I feel this is like way more pressing to talk about today. Pantone color of the year. Have you seen it? White. White. Well, hang, no, let me, hang on, let me. No, no. Let me see it. Because I feel like I'm quite good at undertones and color. So maybe I'll be able to see that other than white. Okay, it's called Cloud Dancer. Yeah. 11, 4201, color of the year 26. Okay, so that's white. So it's white, right? And let me just, can I just explain what how they describe it? And it's not like a grey white or a blue white,'s pure white it's not your parents living room 2006 it is white why no yeah they say yeah

2:22.7

introducing pet tonne color of the year 2026 pantone 1141 4201 cloud dancer a lofty white neutral

2:32.3

who's air rated oh I'm already pissed off I'm pissed off it's white it's white who's aerated, oh, I'm already pissed off.

2:35.0

I'm pissed off too.

2:35.9

It's white.

2:53.9

It's white. Calm down. Robert loves colours. He loves colors. I love. I love colors. I love colors. I love colors. But this is too much. Whose aerated presence acts as a whisper of calm and peace in a noisy world. So it's white. But this is the thing, right? I think they're trying to say like it's, they're trying to bring an air of peace and serenity to 2026. Do they know something we don't know? Because I don't think 2026 is going to be any better than 2025. Right, right. Not to upset everyone. I know we're going into the new year or in the new year right now. but I don't think, unless they know world peace is coming, I don't know what the fuck they're talking about. I don't know what we mean by white.

3:08.9

No.

3:09.6

And it's not reassuring in any way. right now, but I don't think, unless they know world peace is coming, I don't know what the fuck they're talking about. I don't know what we mean by white.

3:08.9

No. And it's not reassuring in any way.

3:11.4

It just speaks to how boring and plain

3:13.5

everything is nowadays. I'm over it.

3:15.7

I'm over it.

3:17.6

Bring back pantone color every year.

3:21.1

Lofty beige.

...

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