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The Double Cleanse

Has Beauty Forgotten About Innovation?

The Double Cleanse

W!ZARD Studios

Fashion & Beauty, Society & Culture, Arts

5.02.8K Ratings

🗓️ 27 April 2026

⏱️ 43 minutes

🧾️ Download transcript

Summary

We're back with another episode of The Double Cleanse, and this week James and Robert are asking the big question: Do we actually want innovation in beauty, or do we just want fun? After opening with Robert reminiscing about his professional makeup kit days (neon pigments for natural bridal makeup, obviously) and the organizational chaos that came with it, the twins dive into a Fact or Fiction story about an influencer who ran a "giveaway" worth $3,000, and the drama of influencers selling their free PR packages for hundreds or even thousands of pounds on resale sites – because nothing says gratitude like profiting off gifts, right? The real topic hits when James and Robert ask: what does innovation even mean in beauty anymore? They debate whether brands care more about going TikTok viral than creating genuinely good products and discuss how innovation has shifted from science-driven formulas to visually appealing packaging. It seems that some brands want cutting-edge science... whilst others want fun packaging and exciting textures! Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* Jordan Samuel Skin Hydrate Facial Serum Little Ondine Powder Blush Follow The Double Cleanse Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleansepodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Hello, welcome back to the Double Cleanz podcast, a podcast all about beauty and a beauty

0:23.3

influencer space. My name's James Welsh. I'm a skincare enthusiast and beauty content creator of 10

0:28.7

years. Yes, and I'm Robert Welsh, a content creator and a professional makeup artist of 21 years.

0:34.4

Halleja, have you? Question. I just thought it was a nice, niceia. Have you? Question.

0:38.2

I just thought it was a nice, nice segue.

0:42.2

Yeah, lovely.

0:43.1

Listen, not getting straight into the topic.

0:45.1

No.

0:45.8

Is there anything recently, makeup wise, from a consumer perspective, that you've been like,

0:51.7

I wish I had that when I was doing professional makeup, like, every day. Is there something that you're like, oh my God, this would have made my professional makeup career so much easier? No. Oh. And thank you so much for listening, guys. You know why? I think it's because when you're putting your kit together, it's so curated over your experience and your time, but also you're trying to keep it as minimal as possible.

1:11.6

Yeah.

1:12.6

It's because you have to carry it around everywhere or wheel it around everywhere. So I, there's nothing now where I'm like, oh, I wish I, oh, no, you know what? There's a brand called My Kitco and they actually do like kit stuff and like on set. Magnetic tray? Right. one that's for like your or your setback and then one that you can hold I wish I had that

1:29.2

back in the day there was a point where I was like I might aesthetic tray. So they do you want that's for like your, you, or your, um, setback and then one that you

1:27.9

can hold. I wish I had that back in the day. There was a point where I was like, I might just get a job so I can hold that tray and do. Yeah, yeah, and do something. But I wish I had that back then. Oh, I do my makeup organization. Yeah. Because I would be, I would have like pencil cases for, you know, things like that.

1:43.5

Whatever I could find would be the makeup storage.

1:46.0

Yeah.

1:46.3

But they,

1:47.0

I wish there were more brands that specialised in makeup artistry organisation back then. Yeah. Because everyone would use like Mugi. One of the most annoying things about living with Robert when we lived in London, worked in London. Was my makeup kit. Was your makeup kit rearranging and brush cleaning day?

2:02.5

Yeah.

2:02.8

So he'd do his kit like a day or two before a job.

2:05.4

Yeah.

2:05.8

When I was a lot younger, I didn't know how to condense my kit as well.

...

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