The Vanity of Influencer Culture (We're Exposing It All)

The Double Cleanse

W!ZARD Studios

Fashion & Beauty, Society & Culture, Arts

5.0 • 2.8K Ratings

🗓️ 20 April 2026

⏱️ 51 minutes

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Summary

James and Robert are back with another episode of The Double Cleanse, and this week they're calling out performative influencer culture! From the fake "minimal beauty routines" to the virtue signalling... it's all getting addressed. We're kicking off the episode by diving into the rise of wellness supplements disguised as skincare. From Medicube's collagen tongue strips to the Korean pick-and-mix supplement shops that feel like Crocs with Jibbitz, they're questioning whether any of this actually works or if it's just fun theatre. The real conversation starts when James and Robert tackle the performative influencer behaviours that are taking over social media – particularly the sudden trend of everyone claiming to have a "minimal routine" despite having PR rooms full of hundreds of products. James and Robert aren't buying it! They discuss how influencers are trying to separate themselves from the negative perception of beauty influencers by pretending to be low-maintenance, anti-consumerist, or morally superior... when in reality they're still promoting products left and right. The twins call out the hypocrisy of dermatologists who claim they "never do sponsored posts" (which just means they don't trust themselves to stay honest), and they champion genuinely authentic creators who aren't afraid to recommend other brands even while running their own. The key message? The general public isn't as stupid as some influencers think – people can see right through the performative nonsense. Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* FRANKLY - PDRN Bounce Ball Cream YUNJAC Skin Perfecting Protective Base Prep Follow The Double Cleanse Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleansepodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hello, everyone. Welcome back to the double work cleanse podcast, a podcast, all about the beauty world, the influencer industry, and I guess just life in general. My name is Robert Welsh. I'm a professional makeup artist and content creator. And my name's James Welsh. I am a content creator of 10 years and skincare enthusiast. Hi. Sorry, can we let's just some personal drama. Robert's parked at my house and his alarm keeps going off.
0:40.3	I have accidentally parked within a bush.
0:42.3	Yeah.
0:43.3	It would seem.
0:44.3	Actually within a bush.
0:46.3	There is a, not a bonsai.
0:48.3	I wish I had a bonsai tree.
0:50.3	There's a bamboo and then the other bush.
0:52.3	Wait, I'm in the bamboo. I think you might
0:54.8	be in that corner bit. Look out where you're driving. Don't drink and drive guys. Yeah. I mean, Robert does. That's not why. That's not why. That's not why. That's not why. But that's generally a good message. I don't know how that happened. I'm ever so sorry. Well, we'll have to sort it out after this because it keeps going off.
1:09.6	Imagine if it starts going off at night.
1:10.8	Are you crazy?
1:12.1	Burn the car.
1:12.8	Get rid of burn it.
1:13.9	We were out.
1:14.8	We are out.
1:14.8	We are. Well, we'll have to sort it out after this because it keeps going off. Imagine it starts going off at night. Are you crazy?
1:12.1	Burn the car.
1:47.2	Get rid of it. We were out the other day. Browsing. Browsing. I was looking for giant hula hoops. Whenever we come to London, this hotel, Robert needs hoolahoobs. But salted flavour. Salted flavour hula hoos. And we were, you know, when you, you're just about to get in line and there's loads of like random crap in there? We saw these. Life Loop. Biotin boost beauty gum. Yes. So it says in the back, makes you more beautiful. No, it doesn't. No, it says, makes you instantly beauty. Yeah. By, what's biotin? Oh, it says. says, contributes to the maintenance of normal hair and skin. It's like what they put in them, like nail gummies, hair and nail gummies. Now, how much of that would you have to swallow for this to be effective? Well, isn't that gum? It's gum. So you're not swallowing any of it. You're just going to get the juices from. I think that's absolute bullshit. Should we have some? Gum plus flavour.
2:03.2	Gun plus
2:02.3	flavour. Gun plus flavour. Wait, wait. So they're like half red, half white. They look,
2:09.7	if I was a child and this was medication I wasn't meant to have, I would be eating this.
	...

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