Sex DOESN'T Sell Anymore In Beauty (And Here's Why)

The Double Cleanse

W!ZARD Studios

Fashion & Beauty, Society & Culture, Arts

5.0 • 2.8K Ratings

🗓️ 4 May 2026

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

We're getting down and dirty in this new episode of The Double Cleanse as James and Robert ask: Does sex still sell in beauty advertising? After opening with James confessing to scaring himself sleepless with alien abduction stories (ghosts and murderers are fine, but aliens? absolutely not), the real conversation kicks off when the twins tackle how beauty advertising has evolved from the sexy, provocative campaigns of the early 2000s to today's random celebrity endorsements and "fresh, natural" friend-group aesthetics. The twins aren't buying it. James & Robert discuss how sex appeal in advertising has shifted from aspirational glamour to just... attractive people standing around looking relatable. They also question whether brands are using spokespeople who have any genuine connection to the products they're promoting. The overall verdict? They miss the high-fashion, stylised advertising of the '90s and early 2000s (with modern diversity), and they're calling out brands that think slapping a random attractive person in front of a camera counts as compelling marketing. Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* Juliette Has A Gun Banana Rush - Eau de Parfum JUNG SAEM MOOL Men Slim Fit Nuder Cushion Follow The Double Cleanse Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleansepodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	When was the last time you stopped and listened to your body?
0:03.0	Here's a Holland and Barrett ad break to do just that.
0:06.0	Go on, tune in.
0:08.0	Think about your body when you exercise.
0:11.0	Are those knees creaking?
0:13.0	Are your muscles ever so slightly aching?
0:16.0	Or are they trying to say,
0:18.0	You've got to show me love.
0:24.1	We know what your body's asking for.
0:26.7	In store online on the app.
0:29.2	Back Your Body, Holland and Barrett.
0:34.2	This episode is brought to you by Expedia and Visit Scotland.
0:36.5	Start your story in Scotland.
0:40.4	Experience the pool of wide, untamed landscapes and fresh cuisine that feels rooted in place.
0:43.7	Discover castles steeped in legend.
0:46.7	And feel the genuine warmth from locals you meet
0:49.5	in a place that will stay with you long after you leave.
0:53.2	Start planning your own Scottish holiday.
0:55.8	Today at Expedia.com.uk slash visit Scotland. This is your latest project. It's heavy with information,
1:05.6	data and exactly 36 pages of waffle. But with Acrobat Studio, you can create a PDF space,
1:13.4	an AI-powered workspace that turns documents into summaries and insights
1:17.3	and even generates reports or presentations out of it.
	...

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