Half Baked Harvest's Tieghan Gerard: Dad's Pasta Bake
Your Last Meal with Rachel Belle
Rachel Belle
4.4 • 709 Ratings
🗓️ 17 November 2022
⏱️ 25 minutes
🧾️ Download transcript
Summary
If you're one of Tieghan Gerard's 6.6 million social media followers, or you've drooled over the come-hither food photos in one of her Half Baked Harvest cookbooks, chances are you're familiar with her cozy, comforting (read: so much melted cheeeeeeese!) recipes. But how much do you know about the woman behind the camera?
Tieghan pulls back the curtain on what a day-in-the-life of a full-time recipe content creator looks like. And if you still don't believe that being a social media influencer is a real job, Tieghan will put you in your place!
If we're talking about groundbreaking culinary content creators in 2022, we'd be remiss not to talk about Justine Doiron, known as Justine Snacks online. Justine started the viral butter board trend, both beloved and reviled by millions! Why did bread and butter make people so mad? We discuss! What's the strategy behind creating a viral video? We discuss! How was she able to quit her job within months of starting a TikTok page? We...you know what we're going to do.
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Transcript
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| 0:00.0 | Alaska Airlines has teamed up with Hawaiian Airlines to create new nonstop international flights. |
| 0:05.6 | Go to Alaskaair.com or Hawaiian Airlines.com and I'll tell you more details later in the show. |
| 0:27.2 | I'm Rachel Bell and this is your last meal, a show about famous people and the stories behind the foods they love most. |
| 0:29.0 | Today on the program, Half-Baked Harvests, Tegan Gerard. |
| 0:33.0 | Teagan started her half-baked harvest blog 10 years ago. And since then, she's written three cookbooks, |
| 0:38.3 | including her latest, half-baked harvest every day. She has 4.7 million followers on Instagram, |
| 0:44.8 | where she showcases cozy recipes like fluffy pumpkin butter chocolate chip pancakes, |
| 0:50.2 | crispy Chipotle chicken tacos with cilantro lime ranch, and creamy sundried tomato chicken and orzo. |
| 0:56.4 | So many people post food content on Instagram and TikTok, hoping they'll gain enough followers so they can quit their job at the old mill, |
| 1:04.0 | and get sponsored by a fancy vacuum cleaner company so they can make videos of cinnamon roll avocado toast kombucha for a living. |
| 1:11.2 | And then there are the scoffers, folks who don't think being an influencer is a real job. |
| 1:16.5 | In this episode, we'll pull back the curtain on what it's really like to be a professional |
| 1:21.0 | culinary content creator. |
| 1:23.0 | It is so much behind the scenes work. |
| 1:24.8 | It's just not even funny. |
| 1:25.9 | Creating one single piece of content |
| 1:28.2 | can be days, weeks worth of work. And in this moment in time, we can't talk about culinary |
| 1:34.0 | content creators without mentioning the viral video of the moment, the butterboard. And its creator, |
| 1:40.2 | Justine Doran, known as Justine Snacks Online. The video I made is up to like 8 million views and too many articles that I can count and way more opinions. |
| 1:51.0 | All of this coming up, but first, my conversation with Tegan Gerard. |
| 1:59.9 | Let's just start with telling your story. |
| 2:02.3 | How did you start the blog? |
... |
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