S7 E24: Ethan Song, RareCircles

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

Tech News, News, Business, Technology, Entrepreneurship, Careers

4.6 • 216 Ratings

🗓️ 21 February 2023

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ethan Song is a boarder through and through - enjoying snowboarding, surfing, etc. and doing it as often as he can. He loves to read, and has moved more into non-fiction over fiction as he has gotten older. Prior to his current venture, he co-founded Frank & Oak, a successful thoughtful and ethical apparel and e-commerce company. After the successes of his prior company, Ethan started to explore web3 as a technology, and a product offering. He noticed that most people were focusing on visual assets, but he wanted to create a tool that allows companies to depend their engagement - and revenue - with their customers. This is the creation story of RareCircles. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Red Hat: https://www.redhat.com * Check out Vanta: https://vanta.com/CODESTORY Support this podcast at — https://redcircle.com/code-story/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0	having started a few companies at an early stage like you almost accept that you just go in not knowing
0:08.2	and therefore the thing that you would do different there's always something you would do different
0:13.1	but that thing is only relevant to the time at which you did it and so may not be ever applicable
0:17.8	again to your next business so so i think the learnings there are hard to apply to future things.
0:23.4	So that's what I don't, to be honest, I don't really spend that much time thinking about it.
0:26.7	I'm definitely a big believer of the school of thought that the quality of the decision
0:32.7	is more important than the quality of the outcome because you don't fully control the outcome.
0:39.0	My name is Ethan Song and and I'm the CEO and cool founder of Rare Circles.
0:47.7	This is Code Story, the podcast bringing you interviews with tech visionaries
0:53.1	who share in the critical moments of what it takes to change in industry and build and lead, a team that has your back.
1:02.2	I'm your host, Noel Labhart, and today how Ethan Song built a solution to turn customers to stakeholders and increase your engagement via Web 3.
1:13.8	All this and more on Cote story.
1:20.9	Ethan Song is a border through and through, enjoying snowboarding, surfing, et cetera, and doing it as
1:26.2	often as he can.
1:28.9	He loves to read and has moved more into nonfiction over fiction as he's gotten older. Prior to his current venture, he co-founded
1:34.9	Franken Oak, a successful, thoughtful, and ethical apparel in e-commerce company.
1:41.0	After the successes of his prior company, Ethan started to explore Web3 as a technology.
1:46.0	He noticed that most people were focusing on visual assets, but he wanted to create a tool that allows companies to increase their engagement and revenue with their customers.
1:56.0	This is the creation story of rare circles.
2:12.6	Between 2012 and 2020, I was running a fair large e-commerce business in apparel and sort of sustainable apparel space. And we had a very successful program that was first called a Hunt Club, then eventually
2:18.0	was my name Staplan, which was effectively like a clothing subscription that came with like
2:23.1	style advice and tips to help you dress better.
	...

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