Hello and welcome to another episode of hashtag growth.

I am your host, Matt Pilate, and I am super excited to be joined by one of the most knowledgeable guys I know on the topic of AB testing to talk all about

AB testing. And his name is Guy Yaleef. And I'm so excited to have him. Thanks for joining, Guy.

Matt, thanks for having me. Great to be here. Yeah. So today, what I want to talk about is I know people

are pretty familiar on basic AB testing. You know, you run two things at the same

time and one does better than the other and then you pick one and you kind of run forward with that.

But more recently, I've been learning about this thing called Bayesian Statistics. And through one of

the tools that we use at Drift, which Guy is the CEO of called Intellemize, it incorporates this Bayesian

statistics approach, which as I've learned more and more about it and was very, very confused at

the beginning as to what it meant and how exactly it worked, as I learned more and more,

I realized that it really feels like the future of A-B testing for a lot of different reasons

and excited to go a little bit further into that.

So Guy, maybe if you want to give a quick intro on your background and then we can dive right into the topic.

Sounds great, Matt.

And yes, it'll be interesting to dig further into it.

I am an aerospace engineer.

I spent half of college coding AI to design airplanes.

Thought I was going to do that for the rest of my life and love the idea.

I then spent 10 years as a product guy and 10 years as a marketing guy before starting Intellemize with two long-time machine learning friends.

And we automatically optimize websites by personalizing the experience for each individual visitor.

And Bayesian Statistics is one of several techniques we use to help do that better.

Very cool.

...