I want to talk about you, you got these three books.

You gave three books to everyone on the management team at Drift.

Okay?

And I think one of the best things about seeking wisdom is we just expose that.

We share that with everybody, right? I want to run through to i want to explain those three books really quick and why you gave

them okay do you remember what they are yeah of course okay they are number one uh the book by the old uncle

sam walton man made in america made in america yeah that's the first book okay should i rattle all

three off yeah rat all three off and then, rattle all three off. And then let's go into why you gave it. The next uncle, a young uncle. It's called The Everything Store. And it was not written by Bezos, but it is about Bezos and Amazon. Brad Stone. Brad Stone wrote that. And then the third book was written by the founders, and that is Bernie Marcus and Arthur Blank, aka the founders of the Home Depot, and it's called Built from Scratch.

Built from scratch. So in order, the oldest one is Sam Walton, then built from scratch, then the everything store. Why most CEOs hand out hand out books like, um, good to great. Yeah, yeah. Or, you know, we, and we, we've, you've given us those. By the way, we're working on getting Jim Collins on this. Okay, shout out Jim Collins. Okay. Jim, if you're listening, come on over. Why did you give those three books? What is it about those three books in particular that you said? Because it was a stack, here's a stack. Here's a stack. You got these. That was the management pack. Okay. So there's a whole

bunch of books that we always talk about here. There are books that I constantly keep going back to.

And these are three books that I constantly go back to. And it's weird that we pick these

three books because all three of them

have nothing to do with, you know, B2B marketing, sales, anything like that. They're all retail businesses,

right? It's Walmart, Amazon, and Home Depot. But the thing that's common if you read all

three of those books is the obsession around customers, right? Which is the thing that we live and breathe. And so these are the books that I kept coming back to. The first one I've made in America I read 15 years ago and I've read a million times and I've talked about it a million times. The Everything Store more recent, I probably read that, I don't know, four years ago or something like that. And then we've come back to that one. And then the third one is an old book that was out of print, but recently came back in print, uh, built from scratch. And that one is new to me. I had never read it before. But as soon as I opened it and read it, I bought copies for everyone. And, uh, And the story was amazing behind it. Okay, Sam Walton

book. You know how much it costs? 719. Wow, went up. When I first bought it. It used to be five

bucks. They're raising the prices. It used to be five something, five 25. Okay. So those are three.

Those are three books. How many copies of that book do you think we've

sold? A lot of copies. I don't know. We bought a lot of copies. There is one problem, though. They only have four, one, two, three, four. He only has four and a half stars on, on Amazon. How are they going to do the Uncle Dirty like that? June 1st, 1993. Why you keep reading all these old books? Yeah, 1999.

Yeah.

That's, let's see.

I probably read it soon after that.

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