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Boutique Chat

Maximizing Events and the Customer Experience with Jodi Stevens, Bless Your Heart Boutique

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5853 Ratings

🗓️ 28 March 2023

⏱️ 31 minutes

🧾️ Download transcript

Summary

Today I am chatting with an OG member of The Hub and the queen of events Jodi Stevens, owner of Bless Your Heart Boutique!

In addition to taking me through the evolution of her storefront and the lessons she’s learned along the way, Jodi shares all her event planning tips and tricks, and specifically how she’s made Small Business Saturday one of her biggest days of the year. We talk about the preparation and promotion, how she manages the ROI and how she makes every event a unique experience for both loyal and new customers.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Bless Your Heart Boutique  Instagram | Facebook | Pinterest |  Website

Ashley Alderson Instagram

The Boutique Summit 2023

 

  

 

 

Transcript

Click on a timestamp to play from that location

0:00.0

Hey guys, welcome back to the podcast this week. I'm excited about this behind the scenes episode

0:07.3

with a long time member of the boutique of Jody Stevens, the owner and founder of Bless

0:11.9

Your Heart Boutique. Together this week, we're going to talk about her storefront in North

0:16.2

Carolina and specifically how she's made Small Business Saturday, one of her biggest days of the year.

0:22.9

Now, knowing Jody for a long time, I know that events are her superpower.

0:27.0

So we're going to break down how she plans events, how she manages the ROI for events,

0:32.1

and what you can do to set your sites far in advance to make sure your event is successful as possible.

0:38.3

Jody is as real and as genuine and as humble as they come.

0:42.3

So I'm so excited for you to get this behind the scenes look at her business.

0:45.3

Please welcome my friend Jody Stevens, the founder of Bless Your Heart Boutique.

0:53.3

Let's talk about your business, strategy, and the juicy details of what actually works,

0:58.7

from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

1:03.8

How do we scale your company and do it with the balance and the happiness that we all seek?

1:08.4

Let's hear from those insiders, experts, and strategists that

1:11.4

actually make it happen. I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

1:26.5

All right, guys, welcome back to the podcast this week.

1:29.2

I am so pumped because this is an OG podcast treat right now.

1:34.3

Jody Stevens, you've been a member of the Hub since the literal very beginning of the Hub.

1:38.9

So this is so awesome to have you on the podcast today.

1:41.3

Thanks for being here.

1:43.0

Oh, thank you so much for having me.

1:44.9

So awesome. I've got to go back. Were you a part of the hub when it was like a free Facebook group

...

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