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The Speaker Lab Podcast

Grow Your Speaking Revenue Through Publishing with Jeff Goins

The Speaker Lab Podcast

The Speaker Lab

Education, Authors, Coaching, Business, Entrepreneurship, Public Speaking, Smallbusiness, Side Gig, Marketing, Public Speakers, How To, Speaking

4.8575 Ratings

🗓️ 21 August 2018

⏱️ 40 minutes

🧾️ Download transcript

Summary

By now you know publishing is a great way to solidify your reputation in your niche. But did you know you can also grow your speaking revenue through publishing? You can and our friend Jeff Goins is here to share exactly how.

Today is a different type of episode, it's actually an interview taken from our upcoming course Beyond The Stage. Our conversation focuses on all things publishing: self-publishing, traditional publishing or a hybrid of the two we are covering it.

There's a lot of great stuff on this show so please join me and Jeff Goins for a preview of Beyond The Stage right here on episode 199 of The Speaker Lab. 

THE FINER DETAILS OF THIS SHOW:  

  • Why getting a traditional book deal isn't necessarily going to make your career.
  • Did Mark Twain self-publish his books?
  • How are book advances determined?
  • When does it make sense to get a traditional book deal, and when not?
  • How do you know if your platform qualifies as a "big" platform?
  • What is hybrid publishing and how does it work?
  • When does a hybrid deal make sense and when does self-publishing make sense?
  • What are your "subrights" and why should you keep your audio rights?
  • And so much more!


EPISODE RESOURCES

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey, Fran, Graham Baldwin here.

0:01.4

Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?

0:10.2

Well, that tool exists.

0:11.4

And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.

0:19.6

Even better, we're going to teach you exactly how

0:22.1

to create that tool for your speaking business in under an hour. For a limited time, we're going to

0:26.9

be offering a free live training on how to build and use this marketing asset to start booking

0:31.9

paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.

0:38.5

That's what you got to do is go to the speakelab.com slash marketing and we'll see you there.

0:48.1

What is that, my friend, Graham Baldwin here. Welcome back to the speaker lab podcast. We are on

0:51.3

episode one 99. We are one week away from episode 200. I'm super excited about that. Can't wait to share that with you next week. Make sure, if you haven't already, make sure you subscribe to the podcast so that you don't miss a single episode of what we have to share with you. All right. Okay, so today we've got another special guest. We're doing kind of a different type of episode here. Now, as I mentioned to you last week, if you heard it, and if you didn't, you can go back and check it out. We have a brand new training program that is now available called Beyond the stage. Now, we have a lot of speakers that reach out and say, okay, we're interested in building an online training program, a course, or maybe perhaps doing coaching or consulting

1:29.0

or writing a book, which is what we're going to be talking about today, or interested in affiliate

1:32.5

marketing, or doing webinars, or building an email list, or social media, or blogging, or

1:36.8

podcasting. And so we've taken all of those. We put those together in a roadmap system, a roadmap

1:41.7

blueprint of exactly how you could go about building your business

1:45.9

beyond the stage. It's going to be custom to you because for some of you, maybe you're listening going, all right, I want to write a book. And for some of you're like, I don't want to write a book, but I'd love to do consulting. Someone else said, I don't want to do consulting, but I'd love to do a course. And so we're going to walk you through exactly how to do that in a way that makes sense for you.

2:01.3

So this new training program, we actually have a free live training that we're going to walk you through exactly how to do that in a way that makes sense for you.

2:01.5

So this new training program, we actually have a free live training that we're going to be doing

2:05.4

today, the day that this episode comes out, August the 21st, that we would love for you to check out.

2:10.5

You can check that out by going over to the speakerlab.com slash beyond.

2:14.8

Again, that is the speakerlab.com slash beyond. Again, we're going to be doing some free training. It's going to be teaching you exactly how you should be building your business beyond the stage. Now, perhaps you're going to be listening to this in the future and that date has already come and gone. That's okay. Make sure that you still go ahead and register. We can send you out the replay for that and get you some more information on the program if that's something that you are interested in. All right. Once again, we would love for you to join us. Again, you can find that over at the speakerlab.com slash beyond. All right. So today with Jeff Goins, we're going to be talking about all things publishing. We're going to talk about self-publishing, traditional publishing, hybrid publishing, talk about the

2:50.9

differences, the pros and cons between all of them, when it makes sense for pursuing one option

...

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