Hi, I'm Kwame Christian, CEO of the American Negotiation Institute, and I have a quick question for you.

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From the editorial team at LinkedIn, I'm Jesse Hemphill, and this is Hello Monday, our show about the changing nature of work

and how that work is changing us.

I think it's fair to say that today's guest is the most important person at Guoob whose name is not

Weneth Paltrow.

She's in charge of content there, and her name is Elise Lunin.

Now I met Elise earlier this year.

She joined me for my first ever Hello Monday Live interview.

It was awesome.

It happened at a media conference in Miami

and the audience was mostly digital media execs, a lot of guys.

And I'll be honest, not everyone knew exactly how to react to Elise.

She represents a brand that many people write off as fringe and even call dangerous.

There's been a cottage industry of critics that have sprung up to

take aim at Goop.

They complain that it promotes unscientific methods to improve your health.

But all that vitriol has actually made a

least extraordinarily comfortable with criticism. It's her superpower. She

...