Hey, best ever listener is welcome back to Unlimited Capital with Richard McGur. So a lot of people don't know this. Well, nobody knows this because I've never said it on air. But the name Unlimited Capital, where it came from was a very well-known marketing podcast that was called Perpetual Traffic. It's a very long-established, like, ad-buying show. It's been about Facebook ads. It's been about

PPC. It's been around there for a long time. It's a top 1% podcast in the world. One of the

co-hosts for a long time was a guy named Kossum Oslam. And he sold his agency, Solutions

8. Well, I was listening to the show for a very good outcome, eight figures, and his co-host asked, what are you going to do next? And he said, I want to get into real estate syndications. And that was about three years ago. And so fast forward today, when I was, or not today, about eight months ago when I started being a host on this show. My producer, Spencer, when we were first starting up

the concept of the show, number one,

I really liked the name Perpetual Traffic

because it's like the outcome is right there in the show.

And so the name Unlimited Capital was actually pretty directly,

even though I'm not the one who came up with Unlimited Capital,

Matt Faircloth was,

but you can tell unlimited capital perpetual traffic very much kind of named after that show.

And when you combine that with the fact that the guy said he wanted to go into syndications,

Spencer said, who do you want on the show? And one of the only names that I ever mentioned at the time

was like, I want to talk to Kossumazum because he's like one of the best marketers in the game from the biggest marketing podcast and apparently been off the grid a little bit, but is doing real estate syndications now. And I said, I want to know what happened. And so you're never going to believe it. But like two weeks ago, Spencer texted me and he said, I got him. Kossom is coming on the show.

And so without further ado, here is my interview with Kossam Oslam, formerly of the Perpetual Traffic podcast, and currently at a offshore talent agency and also the owner of syndications.com.

So I hope you guys enjoy this. I Kossum, welcome to Unlimited Capital. Richard, thanks for having me. Appreciate you a lot. Yeah. So, I mean, it's really a honor to have you on the show. I would also tell you very directly that the name of the show Unlimited Capital is a direct homage to perpetual traffic when I was naming

the show because it's a great name. I mean, like as soon as back when I was studying ads,

you read it and you're like, I want perpetual traffic. Yeah. That's an outcome. Can I tell you

the story of the name? Yeah. I didn't know this. It was Perry Belcher. Perry Belcher coined the term

perpetual traffic while he was still

a partner at digital marketer. And perpetual traffic went to Ryan Dice, which then went to Ralph Burns.

And so it's been like bought and sold half dozen times. And I think Ralph's about to take it out back

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