Goode Health - Building a 360° Health Platform for Consumers
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 15 January 2025
⏱️ 46 minutes
🧾️ Download transcript
Summary
In this episode, Rose Hamilton, Founder of Compass Rose Ventures, sits down with Mike Glick, the innovative Co-founder and CEO of Goode Health.
Mike shared his journey from working in large-scale nutrition to building a groundbreaking, personalized superfood brand. His passion for nutrition and commitment to helping people take charge of their health shines through as he discusses how Goode Health leverages technology, data, and smart product design to transform daily routines into healthy habits.
If you’ve ever been curious about biohacking, personalized wellness, or the future of nutrition, this episode is for you!
Key Takeaways:
* From Big Nutrition to Innovation: Mike’s journey from working at Abbott Nutrition to launching Goode Health and what inspired his focus on personalized wellness.
* The Science Behind Superfoods: How Goode Health uses polyphenols, clean ingredients, and customization to create a powerful yet scalable product.
* Blending Tech and Nutrition: Why personalization, backed by wearables and biomarkers, is the next frontier in health.
* Tackling Wellness Trends: How Goode Health is positioning itself to complement health trends like GLP-1 usage and the rise of nutrient-dense diets.
* Retention Ready from Day One: The importance of starting with retention strategies and creating tools to help consumers stay engaged, like journals and recipe guides.
Join us in listening to the episode as Mike shares his vision for the future of health, his entrepreneurial lessons, and why Goode Health is poised to redefine the wellness industry. 🎧
For more on Goode Health, visit: https://www.goodehealth.com/
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Today’s Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.
Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story
What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.
Transcript
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| 0:00.0 | Hey friends, welcome back to the show. I'm Rose Hamilton, founder of Compass Rose Ventures, |
| 0:05.6 | and I am thrilled to have you join us today. If you're passionate about innovation, wellness, |
| 0:11.0 | and the future of health-focused consumer products, you're in for a treat. Today, I'm joined |
| 0:16.8 | by the incredible Mike Glick, co-founder and CEO of Good Health, a company redefining how |
| 0:22.1 | we approach personalized nutrition. Mike's journey from working with global nutrition brands |
| 0:27.3 | to leading an innovative startup is nothing short of inspiring. I really enjoyed the conversation. |
| 0:33.7 | He shared some pretty incredible insights. First, the power of personalization. |
| 0:38.3 | He talks about how good health is blending cutting-edge science, |
| 0:41.3 | bio-data, and superfoods to create customized nutrition solutions |
| 0:45.3 | that are tailored to your own unique health needs. |
| 0:48.3 | Second, we talk about scaling smartly. |
| 0:51.3 | Many of the challenges and the opportunities in scaling a highly personalized |
| 0:54.6 | product while keeping operations lean and efficient, no small feat. And third, the future of wellness. |
| 1:02.4 | Why polyphenols are the next big thing in nutrition now and how good health is leading the charge |
| 1:08.0 | in the post-GLP one world. Grab a cup of coffee or your favorite superfood blend and settle in for a conversation packed |
| 1:15.7 | with insights, inspiration, and actionable takeaways. |
| 1:18.9 | Let's dive in. |
| 1:33.3 | This is Rose Hamilton, your host for The Story of a Brand Show. For over two decades, I've served as a hands-on executive in growing consumer companies, |
| 1:38.3 | including the Vitamin Shop, Petsmart, and Nutrafall. |
| 1:42.3 | And I'm the founder of Compass Rose Ventures, a consultancy to emerging |
| 1:45.7 | CPG brands. On this show, I'll bring you simple brand growth strategies based on practical |
| 1:51.0 | experience, inspiring expert interviews, and my own insights from my time on the front lines |
... |
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