Barrière- Selfcare that Sticks With You
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 14 January 2025
⏱️ 63 minutes
🧾️ Download transcript
Summary
In this episode of The Story of a Brand Show, I interview Cleo Davis-Urman, the founder of Barrière, about her groundbreaking innovation in the vitamin and wellness space.
Cleo shares her inspiring journey from working in luxury fashion to reimagining how we take vitamins with her patented transdermal patches. What started as a personal need has become a product combining functionality, design, and self-expression, making wellness accessible, stylish, and practical. From navigating manufacturing hurdles to embracing customer feedback, her journey is a masterclass in perseverance, innovation, and building a brand with heart.
Key Moments to Look Out For:
* The Spark of Innovation: How Cleo's health challenges led her to invent transdermal vitamin patches.
* Bridging Wellness and Style: Creating wearable "works of art" that make health routines fun and expressive.
* Consumer-Centric Iteration: Leveraging customer feedback to refine the product for accessibility and appeal.
* Overcoming Hurdles: Finding the right manufacturing partner and perfecting the product over three years.
* Advice for Entrepreneurs: Patience, trust in the process, and not letting fear of failure hold you back.
Join me, Ramon Vela, in listening to the episode! You won’t want to miss this inspiring story of resilience, creativity, and innovation.
For more on Barrière, visit: https://www.mybarriere.com/
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Today’s Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.
Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story
What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.
Transcript
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| 0:00.0 | after three months of treatment, my insurance cut me off. And I wasn't going to pay for that |
| 0:07.8 | expensive kind of care. And so my doctor suggested a transdermal patch because, as she explained, |
| 0:15.0 | up to 90% of the ingredients in an oral supplement can get lost in your digestive tract, which is probably why, even though I was taking a pill, I wasn't absorbing all of the ingredients and therefore not getting the benefits. |
| 0:29.6 | As I mentioned before, the patch that was given to me in the doctor's office was very much a medical product. It was a bulky |
| 0:41.3 | bandage. It couldn't get wet. It was not suitable for sensitive skin. I had to wear it for 12 |
| 0:48.9 | hours a day. If I sweat, I had to take it off and start again. And it made me very self-conscious. If I went |
| 0:56.8 | out, I either had to find something that it could fit underneath or if it was exposed, it would sort |
| 1:02.9 | of spark the question, are you okay or what happened? And I really didn't see myself |
| 1:08.7 | incorporating this into my everyday life. |
| 1:12.3 | And that was sort of when I had this light bulb moment, which was, is there a way to take |
| 1:17.3 | all of the benefits of this delivery method that is proven and proven to be effective |
| 1:23.9 | for me in keeping my levels up? |
| 1:27.0 | But that has none of the negatives. And that really |
| 1:29.6 | empowers people to take control of their health and find a way to build a routine that works |
| 1:37.2 | for them. And three years later, here, here we are. |
| 1:57.2 | Hey, everyone. This is Ramon Vela, and this has another episode of the story of a brand. |
| 2:01.0 | Like always, we have an amazing guest in brand that we're going to feature on today's show. |
| 2:07.7 | But before we do, hi, I speak to hundreds of founders and CEOs of CPG brands each year. And they are facing unprecedented challenges from changing consumer behavior, inflation, election year anxiety, the cost of capital, and more. However, finding an experienced |
| 2:20.0 | knowledgeable advisor shouldn't be challenging. And that's why I'm personally recommending that you |
| 2:26.6 | reach out to Compass Rose Ventures, whether you're looking for help positioning your brand and messaging, |
| 2:32.9 | diversifying your marketing portfolio, preparing |
| 2:36.2 | for retail expansion, or fine-tuning your existing retail strategy, or maybe preparing your |
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