Gimlet Media: Alex Blumberg and Matt Lieber

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 21 October 2019

⏱️ 82 minutes

🔗️ Recording | iTunes | RSS

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Summary

Alex Blumberg made his early career by helping build two of the most successful shows in radio and podcasting: Planet Money and This American Life. In 2014, convinced that podcasts could make money, he walked away from the safe umbrella of public media to start a new media company with co-founder Matt Lieber. Every doubt, triumph and humiliation of building the business was documented on the podcast Startup, which included the back-and-forth over how the company got its name: Gimlet. Many more successful podcasts followed, and five years after launch, Gimlet sold to Spotify for roughly $200 million. PLUS in our postscript "How You Built That," after years of researching how women's shoes wreak havoc on the joints, Casey Kerrigan quit her job in medicine to start 3D printing more comfortable designs: Oesh Shoes. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	New years is here, and with it brings the possibility of change.
0:13.0	As one behavioral scientist put it, first starts are really powerful.
0:17.0	So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.
0:24.0	Listen to the LifeKit podcast from NPR.
0:27.0	Really quick before we start the show. I want to remind you about an upcoming live recording of the podcast.
0:32.0	It's happening in Denver on November 13th at the Paramount Theatre.
0:37.0	I'll be interviewing Kurt Richardson. He's the creator of the Otterbox Phone Case.
0:41.0	And if you haven't been one of our live shows before, they are super fun.
0:44.0	They're a chance to see me and to meet other builders and fans of the show.
0:48.0	It's all brought to you by American Express.
0:51.0	And we'd love to see you there. So to get tickets, go to nprpresents.org.
0:56.0	And I hope to see you in Denver.
1:02.0	I had a dream. I was at some party and Ted Copper was there.
1:07.0	He was like Alex. How long are you going to stay at this job?
1:12.0	Do you want to start some on your own?
1:14.0	And I remember telling him, like, no Ted, I'm pretty happy. He's like, are you really?
1:18.0	So then I woke up.
1:20.0	And I told my wife about that dream.
1:23.0	And I think that kicked it off.
1:27.0	I had just had to bite the bullet and quit.
	...

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