LÄRABAR: Lara Merriken (2018)

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 28 October 2019

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In 2000, Lara Merriken was 32, recently divorced, and without a job when she decided to make energy bars by mixing cherries, dates, and almonds in her Cuisinart. Eventually, she perfected the recipe and launched her company: LÄRABAR. After just two years, the company was bringing in millions in revenue. In 2008, she sold to General Mills, but stayed on to help grow LÄRABAR into one of the biggest energy bar brands in the U.S. PLUS in our post-script "How You Built That," we check back with Gerry Stellenberg who combined his knack for technology with his love of pinball to create a company for modern pinball enthusiasts called Multimorphic. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	New years is here, and with it brings the possibility of change.
0:13.0	As one behavioral scientist put it, first starts are really powerful.
0:17.0	So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.
0:24.0	Listen to the LifeKit podcast from NPR.
0:27.0	Really quick before we start the show. I want to remind you about an upcoming live recording of the podcast.
0:32.0	It's happening in Denver on November 13th at the Paramount Theatre.
0:37.0	I'll be interviewing Kurt Richardson. He's the creator of the Otterbox Phone Case.
0:41.0	And if you haven't been one of our live shows before, they are super fun.
0:44.0	They're a chance to see me and to meet other builders and fans of the show.
0:48.0	It's all brought to you by American Express. And we'd love to see you there.
0:52.0	So to get tickets, go to nprpresent.org and hope to see you in Denver.
0:57.0	So, Laura American was one of those people who owned a Quizanard, but never bothered to use it.
1:06.0	Until one day, she decided to make a new type of a snack bar.
1:11.0	So, out came the Quizanard, and about three years later, out came Laura Bar.
1:16.0	If you haven't heard it, it's an incredible story that first ran in March of last year.
1:20.0	And if you have heard it, totally worth hearing again. Enjoy.
1:25.0	What happened to that name?
1:30.0	Well, the trademarking attorney called me at the 11th hour.
1:35.0	And we were getting ready to launch. It was the year 2002 summer.
1:40.0	And she said, I think you're going to need to change the name.
	...

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