Live Episode! Milk Bar: Christina Tosi

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 14 October 2019

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

For Christina Tosi, baking wasn't just a delicious childhood hobby – it was a daily creative outlet and a way to blow off steam. After college, she went to culinary school and honed her pastry technique at high-end restaurants in NYC. But she also craved the opportunity to make unfussy, nostalgic desserts like the ones she grew up eating. So in 2008, Christina opened her first Milk Bar bakery in the East Village, with the help of her mentor, Momofuku chef David Chang. Soon, people from around the country were calling her up, begging for her gooey pies, confetti birthday cakes, and pretzel-potato-chip cookies. Today, Milk Bar has spread to 16 locations, and reportedly brings in tens of millions of dollars a year. This show was recorded live at The Town Hall in New York City. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	New Year's is here, and with it brings the possibility of change.
0:13.0	As one behavioral scientist put it, first starts are really powerful.
0:17.0	So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.
0:24.0	Listen to the LifeKit podcast from NPR.
0:27.0	I just remember my blackberry kept buzzing and buzzing, and I was like, what is going like?
0:33.0	Did the bakery catch fire? Is my family okay?
0:36.0	What could this possibly be? And I had all these voicemails.
0:40.0	And my favorite voicemail was from this woman in Kansas City, who I think maybe was someone's grandma.
0:47.0	And she was just like, well, I heard, you know, Anderson Cooper talk about this crackpot, and I just, I'm never going to make it to New York.
0:54.0	So like, would you mind shipping me one? And it was like, are you going to tell her?
0:59.0	Are you going to call her back and tell her no? Cause I was not going to call her back and tell her no.
1:03.0	And we now have an online business where you can email us.
1:09.0	And that is like, when opportunity knocks, what are you going to say?
1:14.0	No, not today.
1:16.0	And when it's time to rise to the occasion, you rise.
1:25.0	From NPR, it's how I built this.
1:28.0	A show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.
1:37.0	I'm Guy Razz, and on the show today, how Christina Tozzi's passion for pie and cookies,
1:42.0	let her to open Milk Bar, a multi-million dollar sweet shop that's reinventing nostalgic American desserts.
1:49.0	We absolutely love food stories on this show.
	...

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