Gemist - Fail Fast, fix Fast, and Learn Fast
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 30 October 2021
⏱️ 38 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**
“Building technology to make something easier for consumers” have been Madeline's strength and career. Today we have Madeline Fraser, CEO and Founder of Gemist, the first platform that allows consumers to design jewelry online beautifully and easily.
Madeline graduated in Fine Arts from George Washington University. Her very first interior design company was ZOOM Interiors. Later she became obsessed with jewelry design which led her to Gemist. The jewelry industry is dominated mainly by family-owned businesses. She saw an opportunity after realizing only 10% of the jewelry industry is digital.
She has always been creative with a desire to do what she loves. Fail fast, fix fast, and learn fast have been stepping stones to her success. Feedback is important, while ego and letting fear takeover are problems.
She talked about:
* Gratefulness
* Overview of the brand
* Building a digital business
* Her background
* First companies
* Lessons learned
Join Ramon Vela and Madeline Fraser as they break down the inside story on The Story of a Brand.
For more on Gemist, visit: https://www.gemist.co/
Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
MuteSix is the leading agency in performance marketing.
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The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand
*
This episode is also brought to you by Fenix Commerce.
Folks, we all know delivery and shipping are a major pain.
Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.
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Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.
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*
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute 6 Studios. |
| 0:07.7 | This is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.9 | I actually think that's one of my biggest strengths in creating GEMIS is that I don't think like a jeweler, right? |
| 0:29.4 | Or somebody who was born in the jewelry industry. |
| 0:32.6 | My strength and my career has essentially been building consumer technology to make something easier, |
| 0:39.6 | right, to bring something online that wasn't previously online. And that's how I think. And so I think |
| 0:46.1 | I have a very clear kind of bird's eye view perspective on something. And, you know, but that leads |
| 0:51.6 | you to a lot of people saying no way that was never happened or you can't do that. There's a lot of doors that sort of closed and you kind of have to, you know, but that leads you to a lot of people saying no way that would never happen or you can't do that. |
| 0:55.2 | There's a lot of doors that sort of closed and you kind of have to, you know, nudge them open or break them down depending on what you're dealing with. |
| 1:01.4 | But, yeah, it's been really interesting to learn the industry, come at it from a different perspective and sort of see this concept thrive and be really welcomed by our consumer basis. |
| 1:17.3 | We all know delivery and shipping are a major pain. Fortunately with Phoenix Commerce, |
| 1:22.2 | you can now deliver a better customer experience and improve conversions up to 14%. How? |
| 1:28.0 | By providing your customers with personalized actual delivery dates and options directly on |
| 1:33.7 | your web store. |
| 1:34.8 | And post purchase? |
| 1:35.9 | Well, stay on top of things with Phoenix Proactive delivery alerts. |
| 1:40.1 | So retailers, brands, and online merchants big and small trust Phoenix Commerce to optimize |
| 1:44.5 | their entire order shipping and delivery experience? |
| 1:47.2 | So why not you? |
| 1:48.7 | For more details, check out PhoenixCommerce.com. |
| 1:51.8 | That's Phoenix, fenicscommerce.com. |
... |
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