Gemist - Creating Jewelry that Feels Unique to You
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 30 October 2021
⏱️ 37 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**
“To create jewelry that feels unique to them,” that's the opportunity that Gemist offers to its consumers. In the second part, Madeline Fraser, CEO and Founder of Gemist, shares that being a woman in business is challenging.
The brand focuses on bridal jewelry, engagement rings, and bracelets because jewelry has stories to tell. It tries to give the best prices for the best quality pieces. Gemist is a flexible, fun, and vibrant experience. Customers can even work with designers and stylists to create custom pieces too.
Madeline mentions that they are continuing to listen to customers’ feedback and then innovating through technology. According to her, it's all about clarity, passion, joy as well as believing in your team.
She discusses:
* Managing emotions
* Their jewelry collection
* What Gemist offers
* Technology development
* Concept of customer experience
* Other industries
* Holiday boxes
Join Ramon Vela and Madeline Fraser as they break down the inside story on The Story of a Brand.
For more on Gemist, visit: https://www.gemist.co/
Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
MuteSix is the leading agency in performance marketing.
They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.
They're currently offering listeners a FREE omnichannel marketing audit.
Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.
The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand
*
This episode is also brought to you by Fenix Commerce.
Folks, we all know delivery and shipping are a major pain.
Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.
And post-purchase, stay on top of things with Fenix proactive delivery alerts.
Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.
For more details, check out https://fenixcommerce.com/
*
This episode is also brought to you by EcoCart.
EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you.
And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions.
That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates.
Get started today. Go to https://ecocart.io/sob/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute Six Studios. |
| 0:07.1 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.6 | And he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.7 | We're not trying to reinvent e-commerce here, but we're trying to allow consumers to be able to create jewelry that feels unique to them. |
| 0:30.7 | And, you know, I think what's funny and what I've learned through this process is if you talk to anyone on the street or at Starbucks or whatever, you know, the one |
| 0:38.5 | story that we're going to tell you is about the piece of jewelry they're wearing. It's usually |
| 0:42.8 | not going to be about the hat they're wearing or whatever, like the t-shirt they're wearing. |
| 0:46.7 | Jewelry holds incredible meaning. It usually has stories to tell. And I think we've gotten |
| 0:52.2 | into a path with jewelry and with just our culture, especially in America, |
| 0:57.9 | of fast fashion, right? Amazon, like ordering things, getting them right away. And that leads to |
| 1:03.0 | actually a lack of sustainability, which has been really interesting to kind of learn about. And, |
| 1:08.0 | you know, what we're doing with Jemis is kind of the anti fast fashion |
| 1:12.1 | right so it's sort of saying let's reclaim what jewelry means to us right let's tell a story through it |
| 1:18.3 | let's make it custom let's make it unique and let's make it made to order we all know delivering shipping are a major pain. |
| 1:31.1 | Fortunately with Phoenix Commerce, you can now deliver a better customer experience |
| 1:34.9 | and improve conversions up to 14%. |
| 1:37.8 | How? |
| 1:38.4 | By providing your customers with personalized actual delivery dates and options directly on your web store. |
| 1:45.5 | And post-purchase, while stay on top of things with Phoenix Proactive Delivery Alerts. |
| 1:50.8 | So retailers, brands, and online merchants big and small trust Phoenix Commerce to optimize |
| 1:55.2 | their entire order shipping and delivery experience? |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.