Gather Brands - How to Get into a Retailer
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 10 November 2021
⏱️ 31 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, StoreYa, and Justuno**
“Brands that are female-founded, natural, innovative, and have some sort of mission towards sustainability,” that's who Gather Brands aligns with. In part 2, Mia Medina, Founder and CEO of Gather Brands, continue with her advice.
According to her, make sure you've got your pricing dialed down before launching, and whenever you raise funds, double it from what you think you need. Through her experience, she has learned a lot about what not to do. When getting into a retailer, be prepared, do your homework on the retailer and distributor and keep in mind that the sales cycle is a long process.
Gather Brands works with startups as well as established brands. It's their goal to bring founders in front of buyers.
In this episode, she talks about:
* Her advice to brands;
* Suggestions on expansion;
* How brands should prepare;
* Their brand preference;
* Process; and
* Her message to women founders.
Join Ramon Vela and Mia Medina as they break down the inside story on The Story of a Brand.
For more on Gather Brands, visit: https://gatherbrands.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
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The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand
*
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*
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Transcript
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| 0:00.0 | recorded at Mute6 Studios. |
| 0:07.0 | This is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.6 | I just kind of decided that day, it was like, I'm not going to spend one minute looking |
| 0:26.0 | for a job. |
| 0:27.0 | You know, it's like you go work for a corporation, you may love it the first three months, |
| 0:30.8 | it's a year before you realize it's not a good fit or, you know, it could just be a long, |
| 0:34.9 | long process. |
| 0:35.9 | And so I decided that day, I was like, okay, I'm doing. |
| 0:39.0 | Gather brands. |
| 0:39.8 | You know, this is it. |
| 0:41.7 | And but I, you know, I kind of woke up one morning and I'm sure a lot of people |
| 0:46.8 | have heard the story, but I was talking to Nat and I think, you know, it's such an old |
| 0:50.3 | boys club and, you know, it's so male dominated. |
| 0:53.5 | And I feel like there's so much opportunity for, you know, it's so male-dominated. And I feel like there's so much opportunity |
| 0:55.6 | for, you know, female found brands and women create these products out of purpose and passion. |
| 1:01.1 | And, you know, a lot of times that missing piece is like, how do you get it on the shelf? And so I told |
| 1:05.4 | him, I was like, I'm just going to work with female found brands. |
| 1:11.7 | If managing your ads drives you crazy and you're all about automating your |
| 1:15.9 | econ business, then you have to give Storia a try. |
| 1:20.1 | Storia will launch, optimize, and scale your ads on Google, Facebook, and Instagram without |
| 1:25.0 | you having to do anything. |
... |
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