Gather Brands - Working with Women in CPG
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 9 November 2021
⏱️ 35 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, StoreYa, and Justuno**
“More than just a broker,'' Mia says. Today we have Mia Medina, Founder and CEO of Gather Brands, a sales consulting company.
Mia started in the mountain biking industry and then switched to the natural product industry. She learned a lot about food services, regional, national accounts, and much more while working at companies like Acosta and Odwalla over 20 years of her career.
She also worked at her own soda and home delivery food company for some time. In August 2020, Mia founded Gather Brands to work with female founders and women-run companies in the CPG industry. She offers a holistic approach to people based on her experience.
In part 2, she talks about:
* Gratefulness
* Overview of the company
* Her background
* What's the intention behind the company
* Advice for brands
Join Ramon Vela and Mia Medina as they break down the inside story on The Story of a Brand.
For more on Gather Brands, visit: https://gatherbrands.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
MuteSix is the leading agency in performance marketing.
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The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand
*
This episode is also brought to you by StoreYa.
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*
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at MuteSix Studios. |
| 0:07.7 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.6 | And he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.8 | I started gather brands in August of 2020, and we are basically, a lot of people refer to us |
| 0:28.5 | as a broker, but we're more than just a broker. |
| 0:30.6 | We're more of a sales consulting company. |
| 0:33.0 | And what that means is, I'm sure you've heard the buzzword, you know, a fractional. |
| 0:37.0 | We're like, you'reional beefy of sales. |
| 0:38.6 | We'll come in and we will be the sales arm for your team. |
| 0:43.7 | So it's not necessarily a liaison, you know, back and forth between the retailers. |
| 0:48.3 | But sometimes we'll start with brands pre-launch even. |
| 0:51.6 | You know, we might be working with them on, you know, helping them get their |
| 0:54.6 | package design retail ready. You know, they might be a been direct to consumer this whole time. |
| 0:58.9 | And obviously, there are different things that are needed when you start hitting the retail shelves. |
| 1:02.8 | So we are really more of your sales team than just a broker. |
| 1:11.6 | If managing your ads drives you crazy and you're all about automating your |
| 1:15.9 | econ business, then you have to give Storia a try. |
| 1:20.1 | Storia will launch, optimize, and scale your ads on Google, Facebook, and Instagram without |
| 1:25.0 | you having to do anything. |
| 1:30.9 | Their powerful AI will optimize your campaigns 24-7, |
| 1:35.6 | delivering the best ads to the right customers. They're a Google and Facebook partner that supports over 400,000 merchants. That's 400,000. To get started and enjoy a 33% discount for the first month, simply visit |
... |
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