Hi, this is Dan Lockett.

Welcome.

Dan has been educating and inspiring individuals, entrepreneurs and leaders for decades.

He's helped millions of people to move past the mental barriers that were holding them back

from stepping into their power to become a better version of themselves and live a kick-ass life.

I know this firsthand as I'm Jenny, Dan's wife.

And here's your host, Dan Locke. How did the Fire Festival, the greatest party that never happened, turn into one of the biggest scandals? And how can you

use the same persuasion tactic to get what you want, when you want, from who you want?

Listen to this episode now as Dan and his two copywriters, Steven and Ed, discuss the secret psychology behind fire festival, the greatest party that never happened.

Persuasion secret number four.

Number four, celebrity.

So Fire Festival, how many of you know about Fire Festival?

This made headlines across the world.

Probably one of the biggest scandals, public scandals, at least, in the public.

Netflix has a documentary.

That's right, Netflix actually as an action item, I'm actually going to ask you to watch a Netflix documentary.

But we'll get to that in a bit.

But Fire Festival, it is, it was just amazing.

Long story short, this young guy, Billy McFarley, he actually, if you ask me, he looks pretty young. Like, he looks pretty young. He doesn't look like he's a sophisticated CEO, older kind of guy at all, right? But what he did was he leveraged authority. So he leveraged the crap out of a celebrity and he sold this event. He talked about it

like it was the biggest event of the century. I watched the trailer. I thought it would be the coolest

damn thing. You watch it. As soon as you watch it, it makes you feel like, holy crap, I want to be a part

of this, right? And what he did was he partnered up with this guy named Jadrul. How many of you guys actually know who Jha Ruhl is? Comment below. I'm actually curious about this.

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