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I'm Adi Ignatius, and this is the HBR Ideacast.

For the past several weeks, we've been sharing a series of conversations with CEOs

that were part of HBR's recent Future of Business event.

Today is the last in that series, a conversation about the role of business and society with

Paul Weirau, the CEO of Mars. Mars, of course, produces candies like M&Ms, Snickers, and Skittles,

as well as pet food and pet services. It's a private company, and it's a purpose-driven one with highly ambitious sustainability goals.

Since taking the helm in 2022, Waihra has committed himself and the company to responsible growth

and to having a net positive impact on society.

We wanted to hear from him on how that effort is currently going in a moment of business uncertainty and amid a backlash from some quarters against corporate social responsibility.

Here's my conversation with Paul Weirau, the CEO of Mars.

Thank you. Paul, you know, you, you're a family-owned company.

It gives you a long-term lens that many CEOs don't have.

How does that affect the way you think about growth or the way you think about risk?

Well, we're an old company from 1911 and yet we are young and we have a Veridized versus business with anything from consumer goods products to a healthcare business

with more than 3,000 veterinary hospitals.

And the family dynamic plays out in a number of ways. The first thing is that we can take

a long-term view. We like to think. We think in generations and not just in quarters. And because of

our ownership, we carry the name of our owners on the door. We have an obligation to make sure that

...