Have you ever thought to yourself? Can I find a clean, convenient, high protein, nutritional,

snack or food item while I'm out on my outdoor adventures? Well, maybe you can. Let's find out.

Today I want to welcome fellow hiker, an outdoor enthusiast, and the CEO and founder of Atlas Bar.

James Oliver, welcome to the Papa Bear Hikes.

Thank you for having me.

I'm very happy to be here and to talk about all things hiking and nutrition.

James, before we get too far into this, I want to just say that when I come across people,

whether it's on social media or we just cross paths, and they have taken their passion

and turned it into how they support themselves.

I don't like to use the word make a living.

We should make our living having fun,

but we have to support ourselves.

When I see that, that excites me.

You're not just somebody like chemist sitting in a lab saying,

well, how do I come up with this energy bar

that hikers are going to want to buy?

You're a hiker and you've developed this. That's pretty

exciting. Yeah, I feel very, very fortunate to have been able to turn something that I genuinely

enjoy and that I really, I enjoy every minute that I do it.

Obviously, there are obstacles and there are hardships with, like there are with anything,

but to be able to work every day doing something that truly brings you fulfillment

and that you have genuine interest in,

...