Welcome to the Tom Ferry Show.

Welcome back to the Tom Ferry Show.

Can you relate?

Too many people I talked to during the pandemic found themselves behind the 8-ball, metaphorically and certainly in their business

because they didn't pay attention to marketing and lead generation and relationship building

during those challenging times and then the market took off and you know what they just played catch up

Like a hamster in a ball they just got kicked around by the market instead of being in control.

What I want to talk to you about today is I believe the single most important question

you can answer in your business right now recognizing what's going to happen this year

and your role in your success. So the question I'm asking everybody if you and I

were sitting together one-on-one I would literally sit you down'd probably put my hands on your shoulders, look you're right in the eye and say,

let me ask you a question. What happens if you don't front load all of your marketing and listing attraction in the first six to seven months of the year.

What happens if you don't do that?

Now you might look at me and say, I don't know, what do you mean?

What's not going to happen?

Let me remind you, there are four converging forces that will take place in 2024, in the US,

2024, 2025 in Canada, and it's called number one, a converging force that will slow your business

down or make it harder for you to compete is it's going to be an election

cycle. Now I'm not referring to that because it's an election cycle people aren't

going to buy and sell real estate. No, I'm referring to the fact that if you pace out your

marketing, if you slowly get the message out over time, maybe what you plan to do in 2024,

you're going to get muted out by the insanity, the noise of television,

...