When our producer, Messy Mikey was telling us yesterday in a post-show meeting about this one store, I was floored.

I was floored.

In 2025, when we are so politically correct and we are so aware of like women's sizes being accurate from one store to the other and not body shaming, How is this one store, a store, and how is it so popular?

Well, the name of the establishment is Brandy Melville.

And is that like a, you guys have heard of that a lot?

Oh, really?

Oh, really?

I've heard of it.

So, yeah, the first time I heard of Brandy Melville, I was studying abroad in college. And I remember we were, I mean, I think this is like an American brand. And my two friends that I was rooming with was like, oh my God, there's a Brandy Melville. And Madrid, we have to go to Brandy Melville. And I walk in, I'm like, this is baby gap for women because it's only one size fits all. And it's not like, oh, everything must be accommodating for all sizes.

It's accommodating for one size and that size is teeny tiny yeah i thought it was only

one size turns out there's two sizes extra small and small is that true there's extra small and small

in the store and they're labeled that way yeah extra small and small in this store. And they're labeled that way? Yeah, extra small and small. And, like, my girlfriend says it's hard for her to shop. If we go to Target, she has to go to, like, the kid section. So this store is perfect for her. She's obsessed with it. Quite a little controversial store, though. And I told you guys yesterday, I guess it's the Paris location. The doorway is like as skinny as you've ever seen.

It's become like a meme. It's like that's a Brandy Melville door because it is like even someone that shops there has to like kind of turn sideways to fit in the door.

But we went to Chicago this past weekend. Here's some background information.

She has been wanting to go to China because they opened a huge Brandy Melville and China.

Instead, I took...

There are other reasons to go to China.

Nope, Brandy Melville and back.

All right.

Screw the great wall.

We want to see Brandy Melville. Instead, I took her to Brandy Melville and I took her to Chinatown. So that's a lot cheaper trip in Chicago. Yeah, pretty good.

So how is this store like a thing and how is it not getting a whole bunch of in this in 2025? I guess, you know, if you want to argue both sides, there are women's plus size stores, right?

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