FROM SURFER TO STAR SALES REP IN B2B SALES AND SELLING
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
4.8 β’ 1.2K Ratings
ποΈ 26 July 2022
β±οΈ 56 minutes
ποΈ Recording | iTunes | RSS
π§ΎοΈ Download transcript
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Transcript
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| 0:00.8 | When I first started doing sales training in person, I was always kind of astonished that people |
| 0:06.8 | didn't find it that enlightening at first. But then one of the managers says, well what you're |
| 0:15.4 | doing is showing how the magic trick works versus showing the magic trick first. And I go, |
| 0:24.3 | yeah, but it's hard to show the magic trick in that context. And that moment stuck with me |
| 0:33.3 | for quite a while. So I keep trying to show the magic trick or at least give the context of it |
| 0:41.5 | before you show how the trick works. Because if you show how the trick works without having that |
| 0:49.5 | suspense and mystery upfront, people just say, oh yeah, I knew that. Yeah, that's logical. |
| 0:58.4 | And I watch this on CuriosityStream. It's one of those streaming services. I tried it out. I love |
| 1:07.0 | history and mystery and factual TV. So you don't feel as guilty watching TV compared to watching |
| 1:14.9 | reality or whatever stuff on Netflix. But one of the things was on magic and how magic works. |
| 1:25.3 | And there is a slight trick to it. But there's really no magic, meaning that |
| 1:36.8 | everyone can do it. If they practice it enough, if they understand how it works from the |
| 1:42.7 | receiver's end of it, and understand that it's performance. And I think the magic trick performance |
| 1:51.0 | analogy is more effective than the typical performance analogy that I give. Because a lot of people |
| 1:58.3 | hear that and they think, oh, sing in and dance. And no, no, no, it's how well you sell. And although |
| 2:06.8 | selling isn't a trick, and I hate that word, because it assumes that if you learn a trick, |
| 2:12.8 | then all of a sudden sales become simple. I don't think it ever becomes simple. I think you start |
| 2:21.1 | to learn more and more about it. And the more you learn about it, the more you learn that you have |
| 2:27.2 | to learn even more about it. But it becomes enticing because you do become better at it. And in |
| 2:36.7 | this little show that they had about the magic trick, it seems like a really great card trick with |
| 2:45.2 | this person's able to read or guess the card that the other person had picked. And it's basically |
| 2:53.2 | using a little diversion, a little humor. But isn't that all interpersonal connections? Is that |
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