From Payments Data Chaos to Agentic Commerce: A Founder's Vision with Roberto Kafati, Co-Founder & CEO at DEUNA

Entrepreneurs on Fire

John Lee Dumas

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4.8 • 4.1K Ratings

🗓️ 24 October 2025

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

Roberto Kafati is dedicated to liberating the power of commerce. As CEO and Co-Founder of DEUNA, he leads the mission to simplify global payments and power next-generation commerce.

Top 3 Value Bombs

1. Resilience beats glamour. True entrepreneurship is about enduring the nine tough days to earn the one day that reminds you why you started.

2. AI-ready data is the new gold. Owning your data extraction source unlocks intelligence and automation that external AI tools can't replicate.

3. Long-term focus compounds results. Small, consistent wins across life and business create exponential growth and character over time.

Check out DEUNA's website to learn more about it and its AI-driven commerce innovations - DEUNA

Transcript

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0:00.0	Boom. Shake the room, Fire Nation. JLD here and welcome to entrepreneurs on fire.
0:07.7	Brought to you by High Level, the all-on-one sales and marketing platform.
0:12.4	Today we'll be breaking down how to go from payments, data chaos, to agenetic commerce, a founder's vision.
0:19.5	To drop these value bombs, I brought to Roberto Kafati
0:22.1	in the Eofir Studios. Roberto was dedicated to liberating the power of commerce. As CEO and co-founder
0:27.6	of De Una, he leads the mission to simplify global payments and power next generation commerce.
0:33.2	And today we'll be talking about what Deuna does today, the growth journey, AI and innovation,
0:38.4	also the founder mindset and principles. And oh, so much more. And a big thing of sponsoring
0:42.9	today's episode goes to Roberto and our sponsors. Are you ready for the ultimate all-in-one
0:49.4	platform for entrepreneurs, marketers, coaches, and agencies, build funnels, automate follow-ups, manage clients,
0:56.3	and even white-label your own software, say hello to our featured partner high-level
1:02.2	and visit high-level fire.com to start your free trial today.
1:09.2	Fire Nation, it's time to stop guessing and start winning with a proven
1:13.2	playbook. Inside the Freedom Circle, you'll have access to my step-by-step systems for creating
1:18.7	offers, building processes, and driving traffic all in just 90 days. Ready for Freedom? Visit
1:25.2	Freedom-Sercle.com to learn more.
1:29.8	Roberto, say what's up to Fire Nation and share something that you believe about becoming
1:35.5	successful that most people disagree with.
1:39.4	What's up everyone?
1:41.3	I'm happy to be here with John.
1:43.2	I think that entrepreneurship and success is deeply
1:46.1	romanticized, John. And honestly, like, what I found over the last few years is that resilience
	...

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