From Journalist to Podcast Pioneer: Empowering Voices with Isabella Sanchez Castaneda

Your Brand Amplified®

Bleav + Anika Jackson

Business, Artificial Intelligence, Management, Marketing, Ai, Entrepreneurship, Marketing Trends, Sales, Entrepreneur, Social Media, Small Business, Public Relations, Communications, Sales Strategy, Podcast, Branding, Business Trends

5 • 1.4K Ratings

🗓️ 1 April 2024

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In a digital landscape teeming with content, finding a medium that connects deeply with an audience is akin to striking gold. Podcasts have emerged as a beacon of personal storytelling and brand communication, offering an intimate channel to listeners' lives that few other platforms can rival. Isabella Sanchez Castaneda's venture from journalism into podcasting exemplifies this medium's potential to not just share stories, but to resonate with them.

Transcript

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0:00.0	Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and
0:06.5	brands to learn their stories, what makes them tick, and tips and tricks that make a difference.
0:28.7	I am super thrilled to have somebody who loves podcasting as much as I do and did her undergrad at my MBA alma mater Villanova. Go Wildcats. That's hard for me to say because I'm a Jayhawk from Kansas originally, but I'm converting. So Isabella Sanchez Castaneda. Thank you for being here today
0:37.2	Thank you so much and go cats. I'm so excited to talk to you today. Yes, so I'd love to hear a little bit about your journey because I know you're
0:45.6	multilingual. You've been in journalism. You've lived in Italy. You've done so much in your career. So can you please tell us a little bit about that and what the journey's been like for you?
0:56.2	Of course. So yeah, so much of it did start at Villanova and having that background in journalism, studying journalism there, and went to Italy
1:07.0	through Villanova's Vatican program, got to do some amazing work, literally right outside of St. Peter's Basilica. It was so cool.
1:15.6	And this the journalism dream had been with me since like sixth grade and I really
1:20.8	thought that it was everything that I wanted. I thought it was the career for me.
1:26.0	And then I graduated in 2020 and we all know what happened.
1:31.0	And so with that I was working in a magazine, I was there digital... we all of
1:35.0	with that I was working in a magazine I was their digital editor so I was doing
1:36.1	their social media their website all of these things that were really exciting
1:40.9	but not anything that I thought I would be doing.
1:44.0	And so much of that then, I didn't like the journalism part of it so much,
1:49.5	like the actual magazine part.
1:52.0	And a lot of it was the environment, a lot of it was just, you know, you dream
1:55.8	something up for so long and then it happens and you're like, uh-oh, that wasn't what I wanted. And so I'm really fortunate.
2:03.4	I'm one of those rare people where my parents
2:07.0	actually wanted me to be an entrepreneur.
2:09.5	So yeah, which is anyone I tell that too,
2:12.1	they're like,
	...

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