Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and

brands to learn their stories, what makes them tick, and tips and tricks that make a difference.

This is Anika Jackson and today I am here with Johnny Holston, who is a Story Brand certified marketing guide.

I've often looked at Story Brand. I know it's a great way to set up

brand building which is something I do. I haven't actually gone through the

certification process and done the courses.

So I'm really excited to have this conversation with you

because I think it's a really great framework and structure.

Yeah, thanks so much for having me, Anika.

I obviously love Story Brand and and love talking about it and

i'm glad that you are as well so i'm excited for this conversation me too so

will you talk a little bit about your journey into becoming a brand expert?

Yeah, absolutely.

So my road was, I don't know if it was all that unique

compared to others, but my first business

that I started outside of college was a I was helping

athletes and some like I would say very generously sea-level reality TV stars with their brand deals. So helping feel that opportunities for

mostly athletes in the track and field world because that was the I competed

collegiantly in track field so I had some connections had a couple clients in that aspect and then

picked up like a random like reality TV star. It was actually pretty big in the

moment and it's funny to look back on helping them get you know field brand

deals for Instagram and mostly Instagram and

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