Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and

brands to learn their stories, what makes them tick, and tips and tricks that make a difference.

This is a very interesting discussion we're about to have. The world of ads is really hard for everybody to understand.

The platforms say they make it really easy, but I've been learning. There are a lot of buttons that you shouldn't use because they won't do the things that you want them to do necessarily.

So, Jason Wojo of Wojo Media is here to tell us a little bit about his journey, his success,

and maybe give you a few helpful hints on what to do or not to do when you're using

ads for your process.

Yeah, I'm really excited.

Yeah, thanks for having me.

This is awesome.

Yeah.

So how did you get into being a digital ads my strow?

So back in, oh geez, I was actually in culinary school at one point in my life.

Really?

Yeah, I've nobody had to cook now, I've no frichen clue. I haven't called. culinary school at one point in my life. Really?

Yeah, I've no idea how to cook now, I've no friggin clue.

I haven't cooked or had a home-cooked meal in probably six years.

So like, I was in culinary school because I was working at a restaurant when I was in high school and my boss was like hey I was

to go to culinary school so I listened because I had no self-awareness I didn't really

know what I want to do in my life. So I went to call her at school and it was

really snowy upstate New York that's where I'm originally from.

Okay. I was there and it was snowing and I was shoveling my car out of the snow one day and I found this like next to my ice

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