This is Recode Media with Peter Kafka. That's me. This is powered by digital media. Today's sponsor is SoFi. SoFi is transforming the world of finance for the better. That's good. They offer great rate loans and help their members in ways that big banks can't. Visit sofi.com. That's sophy.com to learn more. Terms and conditions apply at sophy.com. Today's show is also sponsored by Mac Weldon. They make awesome hoodies, sweatpants, underwear, and socks. I am wearing the socks right now. I've paid for them with my own money. Dan, I showed you them earlier. Are they awesome? They looked really good. I wanted to ask you about them because I'm always in the market for new socks. They look awesome. They feel great.

They're made of antimicrobial fiber, which means they eliminate odor. They tell me. I can't vouch for I'm going to check them out up close after we do this, all right? They're super good. Can wear them on a date. How do they work with like old man slippers? I go around like old man slippers in a bathrobe a lot. You can wear them at home with your old man slippers, but you'd wear them outside.

These are pretty cool to show off.

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That's how commerce works in 2016.

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It's good for you. It's good for me. Go to macwellden.com. Use the promo code recode. Dan Lyons, welcome to the sock sale hour. Are they expensive? How are the prices? Like you pay a little more, but they're really good. Yeah, yeah. They're really, they're genuinely awesome.

I've genuinely bought them with my own money.

But now let's talk about you.

You've got to sell.

I used to work with Dan Lyons a very long time ago. That's right. At Forbes. Back at Forbes, when you were merely Dan Lyons, then you were fake Steve Jobs, then you were Dan Lyons super celebrity author.

Now you were Dan Lyons author of disrupted.

You missed the schmuck period in between there.

The total slub, the slub, the wilderness.

This is lemma. super celebrity author. Now you are Dan Lyons author of Disrupted. You missed the schmuck period in between there.

The total slub, the wilderness. There's some lemons, and now you made lemonade. Right. Here, let's, uh, you tell us the name of your book one more time. We'll say it a bunch of times. The book is called Disrupted. My Miss Adventure in the Startup Bubble. This is about a year you spent with a company called HubSpot.

Yeah, a software company.

I thought I would be really clever and smart. And I was going to be done with the media business because it was imploding. I got laid off at Newsweek. And I looked around and there weren't any jobs. And I thought, I'm not old enough to retire or rich enough to retire. And I have little kids.

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