This is Recode Media with Peter Kafka. That's me, and this is also brought to you by digital media.

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You get 20% off with your order with a promo code recode. That's macwellden.com. Promocode recode. I cannot imagine you will not like these products. But if you don't like them, let MacWaldon know. They will send you your money back. You keep them no questions asked. Again, that's 20% off. If you use the promo code recode, go to macwellden.com. Use the promo code recode. How was that for a lie bad, Philip? It was beautiful. It was definitely straight from the heart. It felt very relevant. I'm wearing the socks. You're wearing the underwear. How could it not be more heartfelt? It's truly authentic. So I'm talking to Philip von Bortese. Did I get your name correct? That's correct. You are co-CEO, co-founder of Refinery 29. Yes. Thanks for coming. Thank you. I'm super excited to be heard. It's been an amazing show. You did an awesome job with the pre-roll ad, so we're already monetizing. That's good. I think a lot of folks are going to know

what Refinery 29 is, but for the handful that don't explain where it is in plain English.

Yeah. Refinery is a media company for women, young women predominantly. We produce content,

original content, in categories from style, which is sort of our backbone to women's health and beauty and wellness and

global issues, politics. So you're a digital publisher. I imagine you pitch yourself sort of when

you go to investors and advertisers. We're the next generation of Condon asked. Is that a fair

summary of what you guys think you're up to? Not quite because we don't think of ourselves as a portfolio of brands. We really think about ourselves as building one umbrella brand, one

global brand that speaks to women, probably the most powerful generation of women ever.

So maybe the next generation of Vogue. How about that? Sure. I think that would be,

I think, I'd be happy to be Vogue?

Well, if Vogue is a stand-in for an amazing legacy brand that means something to people around

the world and is obviously focused on women, and yes, but we're doing it differently

with a different voice and perspective.

So you guys have been around much longer than I realized until I was doing my very serious research this weekend. I think if you was a couple years old, you're actually much older than that. I want to talk about your history. But just to set the stage, give us a sense of where you're at now. How big is the site? How many folks are you serving? So we're coming up on 11 years, actually. We launched in July of 2005. We have about 400 people at Refinery 29. We reach about 25 million people who come to Refinery29.com directly, and over 150 million people distributed on all the various platforms. And getting people through Facebook, Snapchat, etc.

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