From Esthetician to Innovator: Lejla Cas on Creating KNESKO Skin
Skin Anarchy
Ekta et al.
4.5 • 101 Ratings
🗓️ 10 June 2024
⏱️ 33 minutes
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| 0:00.0 | Hey guys, welcome back to Skin Care Anarchy, this is here in the West Ekda, and I'm really very, very |
| 0:04.8 | excited about the brand that I'm going to be interested you guys to today. |
| 0:08.3 | I've been really enjoying quite a few of their products recently, and guest we have she is extremely experienced in the industry in the skin space. |
| 0:17.2 | She has a celebrity esthetician with over two decades of experience in the beauty industry and also she has a Reiki master and she's really perfected the art of this |
| 0:26.5 | transformation between energy healing and you know taking care of our bodies overall and so without further do I want to introduce you guys |
| 0:34.2 | to Nesco's founder Lila Kas. Welcome to the show Lila I'm so honored to host you. |
| 0:38.6 | Thank you so much so great to be here. Thank you for having me. So it's wonderful to host to you and I can't wait to dive in because I'm such a fan of your products and |
| 0:47.4 | for everyone listening we were talking earlier and I'm really a big fan of the hand mask so we're going to be talking about those but before |
| 0:54.4 | can you tell us a little bit about your journey in the industry because I know you've |
| 0:58.1 | done some great work here and just to get an understanding of what led you to |
| 1:01.9 | create Nesko. |
| 1:03.0 | Yeah, absolutely. So I've been in the beauty industry for 24 years. |
| 1:08.0 | I'm a, you know, an institution, I'm a product formulator. My experience really is a hands-on founder. Like I've really held every position you can imagine in a company all the way right from the bottom all the way to the top. So it's been really great asset to be having that inside |
| 1:25.5 | where I can deal directly with my clients and my customers. |
| 1:29.7 | But I love beauty. |
| 1:31.8 | You know, when I was, I remember just a little bit going back you know right after high |
| 1:35.8 | school I had this intuitive thought that I just kind of felt like I wanted to help women in particularly to empower them to feel good about themselves and initially I was going to be a psychologist. |
| 1:49.0 | That was like my other favorite thing I wanted to do and then I'm like, no, you know, I actually want to be in beauty industry and I |
| 1:54.6 | actually started this industry in Australia in Perth Western Australia and I |
| 1:58.6 | ended up starting my career there as an esthetician and work my way up and one day I ended up in |
| 2:05.5 | Los Angeles back in 2007 and you know started my brand in 2012 with my husband so it's |
| 2:12.3 | been an incredible journey really walking through this industry and I don't really know any other thing I could possibly be doing. |
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