Hey guys, welcome back to Speaker and Erki. This is your most decade and today is a cool episode because it's about a topic which I know really nothing about and a lot of you out there I know are small business founders and entrepreneurs and you guys are always chiming in with your questions about the business side of things when it comes to the beauty industry and your own brands and your own initiative.

without further do, I want to introduce you guys

to a true expert in digital marketing.

She's the founder and managing partner

of her own firm, which is Pinnock.

So without further do, welcome Nicki

Lindgren to the show.

Welcome to the show Nicky, I'm so excited to host you.

Active, super excited to be here.

Thanks for having me today.

Yeah, I know it's an honor to host to you and I want to learn from you actually because,

you know, like I said, I really don't know anything about digital marketing, but I see it everywhere, you know, and I'm always wondering, well, you know, who's the genius behind all of the wonderful campaigns that we see, a wonderful ad campaign.

So before we dive into that, and again,

I'd love to learn more about you, if you don't mind,

kind of walk us down memory lane and maybe share a little bit

about yourself and your career and what got you into digital marketing?

Yeah, absolutely. So I was fortunate enough to find myself in the San Francisco Bay Area coming out of

college and really looking for something in direct to consumer e-commerce space.

So I started in Home Decor working for Pottery Barn and then

cost plus world market now known as world market running e-commerce marketing for those brands.

And so that was my first foray into it.

Being in the Bay Area was a great place to be doing digital stuff.

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